When it comes to startups, the need for affordable, attention-grabbing advertising is paramount. In a world where paid digital ads compete for milliseconds of attention, auto branding brings a refreshing twist: long-term visibility in the real world — and at a fraction of the cost.
Let’s dive into why auto advertising is not just practical for startups — but actually built for them.
? Why Startups Need Auto Advertising
Startups are often strapped for cash, but rich in ambition. They need platforms that deliver maximum exposure, credibility, and recall — all without requiring massive media budgets.
Auto rickshaws provide all this and more:
- High visibility across city roads
- Frequent interaction with pedestrians and drivers
- Full-day exposure for 30+ days per auto
- Hyperlocal reach into dense neighborhoods
This makes it an unbeatable medium for food delivery apps, fintech firms, hyperlocal services, online coaching platforms, and D2C brands.
? Targeting Without GPS — The Real “On-Ground” Marketing
A campaign of 100 autos operating across high-footfall areas in cities like Pune, Ahmedabad, or Indore can deliver over 1 million impressions a month. The difference is — these impressions come not from screens, but from the real world where trust is built.
From college campuses to commercial zones, IT parks to railway stations — autos are always present. Their slow speed and regular stops ensure longer ad visibility, unlike speeding buses or trains.
? Round-the-Clock Brand Presence
An auto branded with your logo, tagline, and call-to-action roams around the clock — weekdays or weekends. Even better, your campaign doesn’t sleep. Early morning school runs, afternoon market traffic, or late-night food deliveries — your brand stays on the move.
Startups like BigBasket, Rapido, and Meesho have all tapped into this power to build a street-level presence quickly.
? Branding Space You Can Play With
The auto’s back panel is an obvious advertising spot, but the creative possibilities don’t end there:
- Full wrap vinyl ads covering the entire body
- Interior seatback ads (great for app install prompts)
- Side panels for mobile CTAs
- QR codes for instant app downloads
You can even run A/B creatives across different batches of autos and measure footfall impact using referral codes.
? Real Results, Real Fast
Auto branding isn’t just “vanity branding.” It’s a measurable medium:
- Increase in local app installs
- Boost in inquiries for services
- Footfall rise in retail stores
- Campaign-specific QR code scans
And when you go through MyHoardings, you receive tracking reports, geo-coverage insights, and creative support that ensures success from day one.
? Easy Execution with MyHoardings
Worried about managing 50+ drivers? Don’t be.
MyHoardings handles everything — from printing and installation to vendor coordination and campaign reporting. Whether it’s 10 autos in one district or 500 autos across multiple cities, we simplify it.
With an experienced network in over 40 cities, we ensure your campaign is not only live but loud.
? Let Your Startup Roll With Us
Auto branding may be one of the oldest formats of outdoor advertising — but for modern businesses, it’s one of the smartest. It delivers wide visibility, grassroots engagement, and city-wide buzz at startup-friendly costs.
Want to book your fleet today?
? Contact MyHoardings:
? www.myhoardings.com
? business@myhoardings.com
? +91 9953847639
