In a world where digital brands compete fiercely for visibility and installs, the biggest challenge is standing out — and staying top of mind. While online ads help, saturation, fatigue, and ad-blockers limit their reach. That’s why e-commerce giants and app-based services are hitting the streets — quite literally — through auto advertising.
Let’s explore why auto rickshaws have become the surprise weapon in the digital brand playbook.
? Taking Digital Campaigns Offline (Strategically)
Auto advertising provides something no banner ad or Google search result can — real-world, real-time exposure. An auto wrapped with your brand message cruises through traffic, parks at crowded junctions, waits outside malls, and passes schools, colleges, and residential complexes.
Unlike digital impressions that disappear in seconds, an auto ad is persistent and physical — a moving touchpoint between online brands and offline audiences.
? Ideal for App Installs & Last-Mile Visibility
For e-commerce and service-based apps, visibility must translate into action — like installs, registrations, or usage. Auto ads provide:
- A non-skippable, on-ground media format
- Daily brand recall via high-traffic exposure
- Opportunity to display QR codes for instant downloads
- Regional targeting in Tier-1 and Tier-2 cities
The medium works exceptionally well for food delivery apps, grocery services, wallet/payment platforms, telemedicine apps, and online shopping brands.
? Smart Campaign Ideas That Convert
Creative e-commerce brands use autos in innovative ways:
- “Scan to Save” QR-code promotions
- Coupon codes printed on auto backs (e.g., “Use AUTO30 for ₹30 Off”)
- Eye-catching creatives like package boxes on wheels
- Internal seat branding to target passengers
- Campaigns synced with IPL, Big Billion Days, or Diwali sales
Some even deploy autos around fulfillment hubs and residential colonies for direct engagement.
?️ Case Study: Grocery Delivery App in Lucknow
A leading grocery app launched a hyperlocal campaign in Lucknow using 100 autos. The campaign was timed with a festive sale and lasted for 3 weeks.
The result?
- 12,000+ app installs tracked via QR codes
- 18% increase in order volume in branded routes
- 4x visibility compared to their online-only campaign spend
- Increased trust due to offline presence
? Bridging Online-Offline Brand Trust
Consumers are more likely to try or trust an app when they see it actively promoted on-ground. Auto advertising acts as a physical brand proof — showing that your platform is real, active, and accessible.
It particularly boosts brand recall for newly launched or lesser-known apps targeting Tier-2 audiences.
? Massive Coverage, Cost-Efficient
For e-commerce startups or budget-sensitive campaigns, auto ads provide:
- Pan-city movement
- Route-specific targeting (like near student hostels or IT parks)
- Lower CPMs compared to online paid media
- Format variety: rear wraps, full-body branding, internal leaflets
Whether it’s 50 autos in one zone or 500 across metros — the impact per rupee is consistently high.
? MyHoardings – Powering Online Brands On Ground
At MyHoardings, we help digital-first brands grow through transit media. Our services include:
- QR code integration
- Regional creative adaptation
- City-wise deployment and tracking
- Campaign photography and reporting
We’ve powered campaigns for online pharmacies, OTT apps, fintech startups, and even D2C skincare brands — connecting them directly with Indian audiences on roads and in neighborhoods.
? Contact MyHoardings:
? www.myhoardings.com
? business@myhoardings.com
? +91 9953847639
