Backlit DOOH auto ads in India combine the power of traditional autorickshaw advertising with the innovation of digital out-of-home (DOOH) media. By using illuminated panels and LED-lit displays on autos, brands can achieve 24×7 visibility, ensuring maximum impact during both day and night travel. This format is particularly effective in high-traffic urban areas, residential neighborhoods, markets, and corporate zones where autorickshaws operate extensively.
Backlit auto advertising not only improves recall after sunset but also enhances brand perception by making campaigns stand out in the clutter of city traffic. From product launches to local promotions, FMCG campaigns, and retail visibility drives, this medium provides cost-effective reach with measurable impact.
As autos move across city hotspots in metros like Delhi, Mumbai, Bengaluru, Hyderabad, and tier-2 cities, backlit DOOH ads ensure hyperlocal coverage and constant brand reinforcement. With scalable options and Pan-India execution, backlit DOOH auto ads are one of the most innovative outdoor media solutions for brands seeking higher engagement, night visibility, and mass reach in India.
