The pink city of India, Jaipur, is all about rich heritage and tourism. The city is a popular tourist attraction and with urbanization gripping the city at faster rate, it also has some famous malls and brands penetrating it. ‘Crossword’ is a chain of bookstores in India that sells books of various publications, wide range of stationary items and toys. The bookstore is spread across various cities such as Jaipur, Ahmadabad, Goa, Hyderabad, Indore, Delhi, Bangalore and many more.
The store highly famous among youth and is perceived as brand name among book stores. The Crossword Mall Branding store can make up for a lucrative advertising site especially for targeting educated, well informed audience with high purchasing power.