B.C. Sen Jewellers Elevates Festive Presence with Premium Branding at Kolkata Airport Ahead of Durga Puja

As Durga Puja celebrations approach, B.C. Sen Jewellers, one of Kolkata’s most trusted and prestigious jewellery houses, has rolled out a premium branding campaign at Kolkata Airport.

The activation positions B.C. Sen Jewellers as the first luxury brand travellers encounter upon arrival in the city. With festive sentiment at its peak, this campaign strengthens the brand’s association with Pujo celebrations, tradition, and elegance.

By owning a high-impact airport media property, B.C. Sen ensures that its message of craftsmanship, trust, and timeless jewellery resonates with both returning locals and visiting NRIs during Bengal’s most important cultural festival.

? Why Kolkata Airport?

Kolkata’s Netaji Subhas Chandra Bose International Airport is the natural choice for B.C. Sen’s festive push:

• Massive festive traffic – Passenger volumes spike as families travel home for Durga Puja.

• Premium catchment – NRIs, business professionals, and affluent travellers form a large share of arrivals.

• High dwell zones – Arrival halls, baggage belts, and waiting areas offer repeated ad exposure.

• Cultural timing – Airport ads build festive association at the very first point of contact.

This makes Kolkata Airport not just a transit hub, but a strategic branding stage for Pujo-centric campaigns.

? Creative Execution: Tradition Meets Modernity

The campaign creatives reflect the blend of heritage and modernity that defines B.C. Sen Jewellers:

• Bold visuals of gold and diamond collections symbolizing Pujo grandeur.

• Cultural cues like motifs inspired by Durga Puja artistry.

• Elegant typography and design keeping the focus on brand prestige.

• Premium placements that ensure visibility from multiple vantage points.

This visual storytelling ensures B.C. Sen Jewellers is not only seen but also felt as part of Pujo celebrations.

? Campaign Objectives

1. Strengthen B.C. Sen Jewellers’ festive connect with Kolkata during Pujo.

2. Enhance visibility among high-spending audiences at a premium gateway.

3. Build aspirational positioning by associating with luxury travel touchpoints.

4. Drive festive footfalls and enquiries at stores during the peak jewellery-buying season.

? Impact Potential

The Kolkata Airport campaign is designed to deliver high festive ROI:

• Unmissable visibility – Airport travellers cannot miss premium placements.

• Cultural resonance – Durga Puja is the most jewellery-intensive season in Bengal.

• Audience relevance – Families, NRIs, and affluent travellers align perfectly with the target market.

• Trust factor – Airport advertising reinforces prestige and credibility in the luxury jewellery category.

For B.C. Sen, this is more than an ad—it’s a strategic festive presence.

? The MyHoardings Perspective: Jewellery Brands & Festive OOH

At MyHoardings, we see B.C. Sen’s Pujo campaign as a benchmark in luxury seasonal advertising.

✅ Airport media = prestige + audience quality – Ideal for luxury brands.
✅ Festive alignment – OOH works best when tied to cultural moments like Durga Puja.
✅ Heritage storytelling – Jewellery brands thrive when their campaigns balance tradition with aspiration.
✅ Emotional connection – By linking jewellery to Pujo celebrations, B.C. Sen builds not just sales but sentiment.

This campaign proves how luxury OOH can be both aspirational and culturally rooted.

? Want to Shine During Festivals with OOH?

At MyHoardings, we help jewellery and luxury brands craft festive OOH campaigns that deliver visibility, trust, and sales impact.

We provide:

• ✈️ Airport DOOH & arrival branding for premium audiences.

• ?️ High-street billboards in festive markets.

• ? Metro branding for mass festive reach.

• ? Customized campaign execution with ROI measurement.

? Call/WhatsApp: +91 995384-7639
? Email: business@myhoardings.com
? Visit: www.myhoardings.com

? Conclusion: B.C. Sen Jewellers Welcomes Festive Travellers with Elegance

By activating premium branding at Kolkata Airport ahead of Durga Puja, B.C. Sen Jewellers has positioned itself as both a guardian of tradition and a symbol of modern luxury.

The campaign ensures that festive travellers begin their Pujo journey with a reminder of heritage, craftsmanship, and timeless jewellery.

For B.C. Sen, this is not just festive advertising—it is a cultural celebration brought to life through OOH.