The Transit / Outdoor ad Industry is recovering at a faster pace in recent times from the COVID impact. Ongoing ad campaigns definitely testify to the statement as multiple brands including Corporate / Government are aggressively opting for newer ad options like ‘Car Branding’, apart from traditional ad mediums.
Brands like Prince Pipes, LIC of India, Cloudnine Hospitals Bengaluru, Sri Sri Tattva, RajKamal, and Gujarat Tourism have successfully utilized this effective transit medium for channelizing their message for a wider audience in collaboration with #MyHoardings.
Transit Car Branding Campaign Details –
Prince Piping Systems – Delhi/Mumbai/Kanpur/Lucknow/
LIC of India – Ahmedabad – Promotion of various Life insurance and investment plans.
Cloudnine Hospitals – Bengaluru – Promotion of opening of 2 more hospitals in SahakarNagar and Electronic City in Bengaluru.
RajKamal Group – Delhi/Gurugram/Noida – Celebration of Diamond jubilee.
Gujarat Tourism – Mumbai/Delhi – Promotion of Heritage sites in Ahmedabad and Somnath.
#MyHoardings is leading the transit media domain with campaigns from sectors including Healthcare, Insurance, FMCG, and Government in its kitty.
Brands have realized the importance of omnipresent media to tap the target audience in whatever sphere they are present. As far as outdoor transit is concerned, earlier only bus and auto ads were prominent, but now car door wrap ads are playing a significant role in the media planning part of various MNCs and domestic clients.
Apart from external car door branding, interior dangler and digital screen are also getting attention from clients.