Have you been looking to take your business to new heights in the country? Are you clueless about how to reach out to the major industrial regions in the southern part of the country? If you are just about to invest in branding activities in the south, Chennai is one metropolis where you can start your branding campaign. Known as the ‘Detroit of India’, Chennai shelters the major portion of the automobile industry in the country. Besides this, Chennai also is home to countless other industries from different sectors. Therefore, the city is a pivotal commercial center not only of South India but also of the entire country.
Needless to say, Chennai, therefore, attracts eager professionals from all parts of the country. It is because of this that Chennai is brimming with opportunities for advertisers. Brands of almost all sectors and niches invest in an elaborate advertising campaign in the city. Since Chennai offers grand advertising and branding promises that the branding media options are aplenty. However, among these myriads of outreach options available in the city, you can choose bus shelter advertising in Chennai.
Benefits of Bus Shelter Advertising in Chennai:
Bus shelter advertising provides ample scope to convey an elaborate brand messaging in a city’s prime locations. This kind of advertising capitalizes on the time that people spend waiting for their buses. As people spend a sizeable part of their time in their commute and during their waits for the buses, bus shelter advertising makes sure that it catches the fancy of a commuter and stirs curiosity about the brand in them. Consequently, this leads to a deeper brand impression, the effect of which gets carried over to their retail choices. Therefore, if you wish to build a deeper brand interaction and understanding among consumers, bus shelter advertising will take you closer to your brand goals.
Additionally, bus shelters see the gathering of people from all social and economic backgrounds. This means that you can easily reach out to a wide variety of people with bus shelter advertising. Usually, when you put up hoardings and banners on the most popular places in the city, word about brands spreads fast. So, with bus shelter advertising, you can also popularize your brand in the city. You could also aim for geo-targeting in the suburbs or the outskirts of Chennai. Apart from pan-city branding, bus shelter advertising also aids in reaching out to varied demographics of people.
Furthermore, there is no stipulated time limit for bus shelter advertising in Chennai. The advertisement stays for as long as the advertisers wish to keep them or until they are torn down. Therefore, bus shelter branding also gives you the freedom to choose the duration for booking a hoarding.
Therefore, change the way people experience branding by discovering newer ways to introduce your brand to them. So, through in Chennai, you can reinvent the way consumers perceive advertising and develop an understanding of brands.
Bus Shelter (BQS) Advertising In Chennai
| Name Of Bus Stop | Category | Locality | Dimensions |
|---|---|---|---|
| Anna Nagar West Depot Bus Stop | Bus Shelter | 100 Ft Road | Top Board 25.11 X 2.9, Middle Board 18.9 X 4.7 |
| Besant Nagar Bus Terminus Bus Stop | Bus Shelter | Besant Nagar | Top Board 25.11 X 2.9, Middle Board 18.9 X 4.29 |
| KH Road, Aynavaram Railway Quarters Bus Stop | Bus Shelter | Ayanavaram | Top Board 25.11 X 2.9, Middle Board 18.9 X 4.16 |
| Queue Shelter Anna Nagar Tower 1 | Bus Shelter | Anna Nagar | Top Board 25.11 X 2.9, Middle Board 18.9 X 4.32 |
| Shenoy Nagar Metro 2 Bus Stop | Bus Shelter | AminjaKarai | Top Board 25.11 X 2.9, Middle Board 18.9 X 4.30 |
| Kamarajar Salai, Anna Square Bus Stop | Bus Shelter | Beach Road | Top Board 25.11 X 2.9, Middle Board 18.9 X 4.25 |
| Thirunagar Bus Stop | Bus Shelter | Ashok Nagar | Top Board 25.11 X 2.9, Middle Board 18.9 X 4.11 |
| Alwarthirunagar Bus Stop | Bus Shelter | Arcot Road | Top Board 25.11 X 2.9, Middle Board 18.9 X 4.83 |
| Wellington Plaza Bus Stop | Bus Shelter | Anna Salai | Top Board 25.11 X 2.9, Middle Board 18.9 X 4.52 |
| Avin Bus Stop towards Guindy | Bus Shelter | Adyar | Top Board 25.11 X 2.9, Middle Board 18.9 X 4.7 |
| Agraram Bus Stop | Bus Shelter | Agaram | Top Board 25.11 X 2.9, Middle Board 18.9 X 4.7 |
| Anjaneayar Kovil Bus Stop | Bus Shelter | Alwarpet | Top Board 25.11 X 2.9, Middle Board 18.9 X 4.7 |
| Balaji Nagar Bus Stop | Bus Shelter | Ambattur | Top Board 25.11 X 2.9, Middle Board 18.9 X 4.7 |
FAQ’s for Outdoor Branding in India-
Outdoor Hoardings in India are considered as Traditional form of Advertising which is highly relevant in today’s times as well. Other options of outdoor advertisement in India are Transit Media, Tech Park Ads, and Bus Shelters etc.
Hoardings are big size display boards which you often see on the roadside. Hoardings provide ad spaces to advertisers to showcase their products and services and are usually owned by Private players, Government Municipal bodies, various corporates etc.
No. There are many illegal Hoardings that have come up in Indian cities. Government Municipal corporations continuously work to address the menace of illegal Hoardings in order to safeguard the interests of genuine media owners who pays legitimate taxes to the government.
Prices of hoardings in India are decided by location, size, lit/non-lit, number of footfalls in vicinity or the traffic etc.
MyHoardings.com is a platform that gives you the facility to check the prices of the Hoardings in India, location of the Hoardings, the size and the type of Billboard before booking them online. Please contact us at + 91 9953-847639 to check the availability of the India Hoardings you have selected.
MyHoardings.com will provide you campaign start and end date images. We also provide paid monitoring service in case client need continuous monitoring of the Outdoor Media on display.
Average cost of advertising on Hoardings depends on many parameters like, the locality of the Hoardings, Size of the Billboard, whether it is Lit or Non-Lit, the time of year when the ad has to be placed. Usually rates are high during festive season when various brands have more marketing budget to improve their sales figures.
It again depends on various factors. Usually average size Hoardings are booked for a normal period of one month however there are Billboard sites which are located on very premium locations and come up with a very huge amount for advertising, are also available to be booked for single one day, weekly etc.
Lit hoardings are the ones which are illuminated by electricity during late evening and night hours so that they are visible to people who you see them during night as well. Non-Lit hoardings on the other hand are the ones which have good visibility only during the day, but don’t provide much impact during the night it in absence of electricity.
Front Lit Hoardings are illuminated using bulbs/LED that are placed in front of the Billboard and flashes light on the Hoarding, However in case of backlit Hoardings the source of light is behind the Hoarding rather than in front.
Total rental comprises of Rental + Printing + Mounting + Taxes (Monitoring Extra). The rentals for hoarding in India are subject to changes depending on various factors. We encourage you to contact MyHoardings at +91 995384-7639 or drop us an email at business [at] myhoardings.com to confirm final rates.
MyHoardings.com will be happy to be your End-to-End advertisement partner in India .We take care from designing to printing to mounting of billboards. For complete services, we want to ensure your ad campaign goes live without any glitches and provide you the maximum ROI for your investments on marketing.
Usually a single Hoarding can also be booked for advertising purposes.
In case of natural disasters when the ad on display Hoardings get damaged, Client have to bear printing and mounting charges and “Advertisement” can be displayed for the booked space until rental period ends, without any issues.
Yes. The ad creative can be changed while the campaign is live. However printing and mounting charges has to be additionally borne by the client for the same. Minimum campaign duration in such cases is 1 month.
Yes. You may ask MyHoardings.com representative for offers in case the Hoarding campaign in India is more than 3 months.
MyHoardings provide end to end brand promotion services in India ranging from Target audience identification to Media planning, Media Buying and Media selection to campaign execution and monitoring services to report submission.