Outdoor

    Outdoor Advertising

    Outdoor advertising has been a powerful communication and advertising medium since ages. The medium promises mass reach and visibility like no other electronic advertising mediums. Pacing up with modern times of internet and technology even outdoor advertising is making a shift from static to digital but the change is penetrating the Indian market slowly and steadily.  Outdoor advertising remain a crucial media mix when designing an impactful advertising campaign.  Currently, outdoor advertising market is worth INR 3085 crore in India. 

    Unmatched benefits of outdoor advertising -

    • Impactful mass reach
    • Higher visibility
    • An interruptive medium of advertising
    • Brands that indulge in outdoor advertising are perceived as premium brands by the audience.
    • Enhance the overall impact of an advertising campaign that include other mediums such as television, radio, print and internet.
    • Outdoor advertising at strategic locations capture the attention of segmented audience.
    • The advent of digital hoardings, digital screens and digital billboards; the digital outdoor advertising has become more interactive, customizable and easy to monitor.
    • Captures audience's attention owing to the size, creativity and bright colors of outdoor advertisements.
    • Variety of options to pick  from!


      Various ad options available under outdoor advertising -

      Petrol Pump Advertising


      People usually get the images of hoardings and banners at major public places like malls and markets when they hear OOH branding. But seldom do the thought of petrol pump advertising pop up in their minds. Branding at petrol pumps has given a new direction to OOH branding. Media options like hoardings, standees, banners, etc. are used for petrol pump advertising. And since petrol pumps are essential establishments in urban spaces, they are present in almost every major juncture. Also, these petrol pumps are frequented by vehicle owners and drivers daily.


      So, all of these sums up to make petrol pump stations great spaces for a sizeable advertising opportunity for brands. The hoardings and the standees in a petrol pump garner considerable brand impressions when vehicle owners, drivers, and even passengers stop by to refuel their cars. Additionally, petrol pump stations are usually clutter-free zones where you can easily make your brand stand out.


      Furthermore, petrol pump advertising also falls under hyperlocal branding. This means that repeated brand exposure to the people of a particular locality creates a bigger brand impact on people. So, with petrol pump advertising, you can also concentrate on the people of a particular locality to deepen your brand recall value. Apart from the above, petrol pumps in a city are located in its commercial areas, national and state highways. Consequently, an advertising campaign for your brand in a petrol pump will lead to registering brand impressions among passersby too. A big hoarding near the entry or exit point of a petrol pump is easily visible by people who are just driving past it. Therefore, petrol pump advertising guarantees maximum visibility of your brand in a commercial area of a city. So, invest in petrol pump advertising to make the most of branding in popular commercial spaces in the city.


      Bus Shelter Advertising


      If you want to ensure optimum brand engagement among viewers, then advertising in the essential nook and cranny of the city is significant. And when essential corners of the city are concerned, very few other places areas frequented as the bus stands or bus shelters. Every day, more than lakhs of people avail bus services to commute to their destinations. Be it commuting to their workplaces or institutions or markets, people depend heavily on the bus services of a city. Therefore, it can be safely assumed that they are the lifelines of a city. So, advertising at bus shelters becomes a vital step in brand engagement campaigns.


      Additionally, bus shelters at significant junctures of the city are often the connecting points to the other parts of the city. Not only are these bus shelters visited by thousands every day but they serve as commercial centers in a city. Different businesses grow in and around these bus stands to serve the passengers availing bus services daily. As a result, branding at bus shelters ensures that you get to advertise your brand to passengers as well as passers-by. Therefore, through bus shelter advertising, you can conveniently market your brand to people from diverse demographics and socio-economic backgrounds.


      Furthermore, there is no stipulated amount of time for bus shelter advertising. That is to say, you can either engage in an advertisement campaign for a week or a month. Also, the expenses associated with bus shelter advertising relatively negligible in comparison to the brand impressions it registers. So, if you want to invest in an advertising solution that generates ROI in the long term, opt for bus shelter advertising. Very few other advertising media options are as reliable as bus shelter advertising.


      OOH Unipole Advertising


      There are very few other developing countries in the world where OOH advertising is as popular and well-received as in India. The outdoor advertising media solutions are still the most relied upon advertising solution for advertisers and brands. That is to say, products and services are introduced to the consumers in our country through billboards and hoardings. And one such medium of OOH branding is that of uni-pole advertising.


      Unipoles are hoardings that are supported by a single pole. These unipoles are mostly found in major traffic junctures in the city, like near airports, railway stations, major road crossings, etc. Their sizes make them starkly noticeable even from far away distances. Additionally, these uni-pole hoardings are big enough to include most of the details about the brand, unlike most other advertising options. Therefore, through uni-pole hoardings, you will be able to paint a complete picture of the brand that you are endorsing.


      Usually, unipoles are mostly available for advertising for a period of a month. However, a few of the uni-poles in premium locations do allow advertising for a week or even a day. So, through unipole advertising, you can register brand impressions in thousands that can go up to lakhs in a day. In addition to these, uni-pole advertising comes in lit and non-lit hoardings as well. Media buying of Lit hoardings come with the option of front-lit and back-lit hoardings. So, unipole advertising offers different services for different budgets and needs. Furthermore, unipole advertising also has the added benefit of hyperlocal advertising. That is to say, you get to enjoy the dual benefits of macro and micro-level advertising through unipole hoardings. The residents and the residents of the nearby locality to the unipole will engage in repeated interaction with the brand. This is an assured way of registering maximum brand recall value among the viewers. Thus, get overnight results in brand recognition and ROI by investing in unipole advertising for your brand.


      RWA Gate Branding


      The latest entrant in the non-traditional outdoor advertising media options is RWA branding. RWA branding, in other words, resident welfare association branding, involves branding in apartments or residential societies. The advertisers choose the lobby spaces, gates of the residential complexes, outdoor spaces to set up kiosks, digital screens, posters in the common area of apartments, etc. There is also the option of branding on the WhatsApp groups of the residential complexes on request. Therefore, RWA branding is an effective way of promoting your brand to specific demographic groups.


      As people of mostly the same economic background live in an apartment or a society, RWA branding helps in targeting niche people. Through RWA Gate Branding, the residents will come in contact with your brand every time they leave or enter their homes. So, RWA Gate Branding ensures branding in an intimate environment. This is proven to have a marked impact on the retail choices of people. In addition to the residents, RWA Gate branding also ensures brand impressions among passers-by. Therefore, RWA Gate branding is one of the most effective ways of geo-targeting and hyperlocal advertising.


      Apart from these, RWA Gate branding benefits the residential welfare associations too. Brands and advertisers offer to pay for the construction of society or apartment gates and fences for advertising. This is welcomed by most of the welfare associations as this helps them tighten their security. Because of this ready cooperation of the RWAs, RWA Gate advertising is on the rise in most of the cities in India. So, give your business a boost and a loyal consumer base by investing in RWA Gate branding. RWA branding helps to form a trustworthy bond with the consumers to fortify your brand’s reliability in the competitive consumer market.



      Outdoor adverting can be implemented through various creative mediums such as:

      • Hoardings
      • Billboards
      • Bus shelter advertising
      • Pole kiosk advertising
      • Exhibitions and events
      • Metro pillar advertising
      • •Railway Platform Advertising
      • Banners 
      • Posters
      • Transit advertising 

      Top-Pick for various sectors!
      Outdoor advertising has been a reliable and strong advertising medium for sectors like:

      • Government parties
      • Real Estate
      • Telecom 
      • Banking and Financial Institutions
      • E-commerce
      • Media and Entertainment sector
      • Automobile Industry 


      Impact of OOH (out-of-home)/ outdoor media:

      • Visual engagement: Approximately 8 out of 10 people view the outdoor message and 46% frequently look at the hoarding messages when they pass by it. The reason is the visual attractiveness of the ad.
      • Budget friendly: Outdoor ads are more budget friendly as compared to other media. TV commercials print and radio ads cost more than OOH Advertising.
      • Influences viewer's action: According to the reports, 4 in 10 people visit the brand store after viewing the hoardings or billboards. The OOH ad acts as trigger especially for restaurants, shopping stores and movies.
      • Prompts online traffic: Around 1 in 4 viewers tend to visit the website of the brand advertised after viewing the outdoor ad.

      What kind of audience do the brands capture through outdoor advertising?

      Outdoor publicity catches the attention of all kinds of people from all walks of life. Brands popularly known among people and advertisements with out of the box designs have the capacity to imbibe the fancy of any person whoever happens to come in close proximity to the advertising space be it a student or an employee or even an affluent businessperson. An OOH advertising campaign, therefore, can influence people from all socio-economic backgrounds and professions and thus gives you the opportunity to do an all-inclusive branding campaign to usher in more buyers of your product or service. Quirky and creative billboards and hoardings go a long way in not just relaying the message of the brand/ brands involved but also become the center of attraction of people as they jazz up the empty spaces on the roads or on the nearby spaces around the most congested and visited places in a city or a town. Hence, a plethora of advertising agencies are engaging themselves in greater numbers each day to enamor audiences with the broader aspects of outdoor publicity like hoardings, billboards, and what not.

      What makes outdoor advertising so effective?

      Out of home Advertising (OOH) is one of the oldest forms of advertising and it is still considered to be the most effective branding initiative by the marketing giants. Even to this day, outdoor advertising is the undisputed king of the advertising world in India due to its relevance and its tendency to gain more interested buyers each day. Of the myriad reasons OOH is effective, a few of them are listed below:

      A 24*7 advertising option with the option of both print and digital media alternatives.

      Outdoor advertising gives you the advantage of branding without the burden of reaching a stipulated target of people through its unregulated and interactive approach.

      The impact of outdoor advertising is unputdownable. Research shows that 86% people are enamored by all types of out of home advertising (OOH) and thus, brands mainly bank on this kind of advertising to announce their arrival in the market. The standalone visibility of the brand, the larger than life approach, strong marketing and promotional activities make outdoor advertising a highly impactful and effective source of information of your brand among people, cutting through the muddle of the other brands.

      The cost effectiveness of outdoor advertising is unparalleled. OOH advertising promises one of the largest ROIs in the advertising sector, second only to television. Evidently, the greater is the efforts and the investment put on outdoor advertising, the greater is the efficiency exhibited by OOH. 

      The time spent by people stuck in traffic is increasing with each passing day and hence the chances of spending more time around the advertisements are also increasing resulting in greater brand exposure.

      OOH advertising is known to boost the brand value and the image and hence more and more advertising companies are relying on outdoor advertising as it is a sure shot procedure to improve the ROI of the brand.

      Since the onlookers are mainly concentrated on reaching their destination while on the road and are in their highest receptivity due to lesser distractions, the brand image and the message makes its way in to the subconscious mind of the onlookers. This results in greater resonance of the brand in the minds of people and higher recall value of the brand, generating more sales.

      There is no other advertising medium which is as engaging as an out of home advertising campaign. With the right image and the right message of the brand, you can ensure greater customer interaction and loyalty for the brand.

      Outdoor advertising ensures a sustained and a prolonged awareness with the capacity of boosting the reach of the brand as OOH adds the factor of greater receptivity and popularity through outdoor advertising, thus making the other advertising options like radio, television and the online platforms a success too.   

      Lastly, location based outdoor advertising is sure to usher in more people in close proximity of the brand. It has been noticed that more than 50% of the buyers indulge in compulsive buying with less than 13% coming to the retails outlets with a set list of products and brands to purchase. Thus, outdoor advertising gives you a great scope of swaying people towards your brand as the ratio of viewers of the advertisement of your brand and that of people ultimately ending up buying the product stands at 11:9.

      Tips for effective outdoor advertising campaign:

      Since the reach of outdoor advertising is beyond that of a calculated range of target audience, it is possible to tap into any number of audience with a few well thought out approach. A few of the methods which could be adopted are:

      Make sure that you do the ground survey of the area and know the exact spots which have the probability of catching the maximum traffic. If anyone advertising company is involved in your outdoor publicity campaign feel free to ask for analysis of ground data and market research from them.  So, the traffic signals linking major roads, near a railway station, malls or even airports are the best sites to place your advertisements. This effort will not only ensure maximum outreach for your brand but will also reduce the chances of your investment failing as you will know about the most impactful places for outdoor advertising in a particular city beforehand.

      At a time when consumerism and the impact of advertisement is at the highest, newer designs and concepts seal the deal. Creative and out of the box branding increase the outreach organically as the design will infallibly create a buzz among people and have a sizeable probability of being shared among people through word of mouth promotion. Bold designs, experimental digitals and creative marketing are the effective tools to make an indelible impact on your probable customers.

      Analyze your competition in the market. Not only will this prove beneficial to you for getting ideas and inspirations for your branding initiatives but will also aid you in keeping your brand and your company ahead in the game. Your competitors will help you in garnering ample knowledge about the current advertising strategies and campaigns and will thus egg you on to come up with a more influencing marketing move. However, be careful not to take the competition too seriously by calling out your competitors openly in the public forum which will contribute nothing fruitful to your brand and can ruin the name and the reputation of your company among people entirely.

      However, be the branding and campaign initiative of your brand, you should make sure that you maintain simplicity. Through this, you can send the message about your brand in loud and clear tones which will make it easier for people to grasp the idea and the thought behind your brand. Placing images and tag lines might be the key to instant recognition to your brand as they will become the associated identity of the brand and the loci of the narration of the story behind the brand.



      Why choose MyHoardings.com for Outdoor Advertising?


      MyHoardings  has its expertise in outdoor advertising. The agency is primarily an outdoor advertising agency and therefore has its reach in both rural and urban areas of the country. There are more than 1000 advertising and marketing companies across India that are listed with MyHoardings. This helps in letting our clients get the best locations at any part of city without any legal issues. At MyHoardings, the aim is to offer best outdoor advertising solutions at competitive prices across India.


      MyHoardings (Jugnoo Media Private Limited) is the ultimate solution for all your branding and marketing needs. Our team at MyHoardings specializes in outdoor advertising as well as traditional and non-traditional ways of advertising as we offer people ready and customizable branding options which are tailor-made to suit their needs and their price range. We exercise strict professionalism and have developed a strong understanding of the advertising world through our years of tireless striving to excel at our efforts. We are driven by the principle of delivering results through great and effective ideas and hence, offer the most creative solutions to your branding schemes at the most affordable rates without doing away with the quality of the standards of our services by even a tiny bit. MyHoardings is an advertising company which, over the course of time, has associated with itself with over one thousand advertising agencies and marketing companies situated in all the major cities and even the rural areas of the country which makes it easier and sooner for us to book advertising sites, to provide with the legal aspects of advertising activities such as formalities and clearances along with securing governmental approvals in the shortest period of time. 

      Being an ever widening advertising company, MyHoardings also specializes in other forms of outdoor publicity tools and digital advertising solutions. To know more about the latest branding approach, our working procedure and the associated rates with the various branding options, you can reach out to us by simply giving us a call at (+91) 9953-847639 or you can even write to us at business [at] myhoardings.com. 

      Among a plethora of advertising agencies, join hands with MyHoardings (Jugnoo Media Private Limited) to be assured of receiving the most premium services in the world of outdoor advertising. MyHoardings will set you off in the right direction in your quest to establish greater outreach and mass appeal for your brand through efficient promotional and advertising activities in an attempt to revolutionize the way the world looks at the medium of media and advertising. 

      Contact :  business [at] myhoardings.com / +91 9953-847639