Every year, Chhath Puja transforms the ghats of Bihar into a grand celebration of devotion, faith, and togetherness. The festival draws millions of devotees to riverbanks, ponds, and ghats across the state—especially in Patna, Bhagalpur, Gaya, and Muzaffarpur. For brands seeking unmatched public engagement and massive visibility, Chhath Puja 2025 offers a golden outdoor advertising opportunity.

This year, MyHoardings, India’s trusted OOH advertising agency, brings exclusive branding options across Bihar’s busiest ghats—offering premium display spaces, creative setups, and on-ground visibility during the state’s biggest festive gathering.

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Why Chhath Puja Branding is a High-Impact Marketing Opportunity

Chhath Puja is not just a festival—it’s a cultural emotion that connects millions of Biharis across India and abroad. The festival honors Surya Dev (Sun God) and Chhathi Maiya, celebrated with rituals performed at sunrise and sunset over four days.

During these days, major ghats witness unprecedented footfall, creating a unique environment for brand communication and product engagement.

Here’s why Chhath Puja branding stands out:

• Unmatched Reach: Over 2–3 crore people participate in the festival across Bihar, with lakhs congregating at each ghat.

• Emotional Connection: The cultural and spiritual setting builds deep trust and recall value for brands.

• Massive Local & Regional Influence: The event unites families, communities, and rural-urban audiences—perfect for regional and national brands.

• Media Attention: Extensive news coverage across TV, print, and digital channels amplifies brand visibility.

For marketers, this is not just outdoor branding—it’s connecting with the heart of Bihar.

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Prime Branding Locations Across Bihar for Chhath Puja 2025

To help brands tap into the most impactful footfall zones, MyHoardings has shortlisted top ghats and access points for branding across four major cities: Patna, Bhagalpur, Gaya, and Muzaffarpur.

1. Patna – The Capital with the Highest Devotee Turnout

Patna experiences one of the largest gatherings during Chhath Puja, especially along the Ganga riverbanks. The following ghats have been identified for maximum branding exposure:

• Digha Ghat Main Road – A bustling route connecting western Patna, ideal for hoardings, arch gates, and pole kiosks.

• Collectorate Main Road – High vehicular and pedestrian movement; perfect for transit and directional branding.

• NIT Ghat (Entrance Road) – Strategic for brand display targeting youth, students, and urban audiences.

• Danapur Ghat – Serves suburban and nearby district visitors, suitable for banners, arches, and backlit branding.

• Gaaye Ghat – A devotional hotspot with consistent media coverage during Chhath rituals.

These ghats collectively attract over 10 lakh visitors, making Patna’s riverfront the epicenter of Chhath visibility.

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2. Bhagalpur – The Devotional Hub of Eastern Bihar

Bhagalpur, known for its textile industry and religious significance, becomes a spiritual magnet during Chhath Puja.

Branding will be executed at:

• Barari Ghat – The most famous Chhath location in Bhagalpur, attracting thousands daily during the festival.

• Adampur Ghat – A secondary yet crucial ghat where localized crowd engagement can yield deep brand recall.

Outdoor branding here helps brands connect with both urban and semi-urban consumers in the Bhagalpur region.

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3. Gaya – The Heritage City of Faith

Gaya holds both religious and emotional value for the people of Bihar. During Chhath Puja, the city’s ghats see a blend of devotees and tourists.

Key branding spots include:

• Kendui Ghat – Major visibility with consistent crowd inflow during evening rituals.

• Pita Parmeshwar Ghat – Culturally renowned, allowing brands to blend with devotional ambiance through creative installations, gates, and banners.

For brands focusing on spiritual or family-oriented products, Gaya’s branding spaces provide high resonance.

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4. Muzaffarpur – The Emerging Festive Advertising Zone

Muzaffarpur has rapidly become a strong branding hub, thanks to its vibrant cultural participation during Chhath Puja. MyHoardings has identified versatile branding points here:

• Akhara Ghat or Sahu Pokhar – Perfect for high-visibility outdoor structures like entry gates, flex panels, and digital screens.

• Ashram Ghat or Parao Pokhar – Ideal for experiential marketing, product sampling stalls, and devotional setups.

With continuous footfall and a festival-driven audience, Muzaffarpur provides cost-effective yet high-impact branding potential.

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Branding Options Available During Chhath Puja 2025

MyHoardings offers a complete suite of on-ground and outdoor branding formats to help brands achieve maximum presence during Chhath Puja 2025:

• Welcome & Entry Gates – Set up at key ghat entry points to greet visitors with brand visuals.

• LED Screens & Digital Walls – Display festive creatives, short films, or brand videos.

• Flex Banners & Hoardings – High-scale visibility at approach roads and riverbanks.

• Pole Kiosks & Arch Panels – Create uniform brand repetition along pathways.

• Stall Installations – Enable live brand engagement, product sampling, and information booths.

• Floating Displays & Ghatside Boards – Ideal for eye-level brand recall during rituals.

These formats can be customized as city-specific packages or statewide campaigns to reach audiences across all major ghats of Bihar.

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Why Choose MyHoardings for Chhath Puja Branding

MyHoardings has successfully executed numerous festive and religious campaigns across India—including Durga Puja, Ganesh Utsav, and Diwali activations. With on-ground expertise and a strong vendor network in Bihar, MyHoardings ensures seamless execution from planning to placement.

Our Strengths:

• All-India Presence: Execute statewide and multi-city outdoor campaigns.

• Local Vendor Network: Strong execution team in Patna, Bhagalpur, Gaya, and Muzaffarpur.

• Creative Assistance: Design and branding support for traditional and digital formats.

• Strategic Placements: Prime visibility areas near entry points, ghats, and connecting roads.

• Transparency & Reporting: Photo proofs and campaign updates provided post-installation.

Whether your goal is brand awareness, regional engagement, or festive visibility, MyHoardings can customize a Chhath Puja branding plan tailored to your objectives and budget.

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Conclusion: Connect with the Soul of Bihar This Chhath Puja

Chhath Puja is not merely an event—it’s an emotion that binds millions. By associating your brand with this festival, you align with faith, purity, and devotion, while gaining massive organic reach across Bihar’s heartland.

With targeted outdoor placements at Digha Ghat, Barari Ghat, Kendui Ghat, Akhara Ghat, and other major locations, your brand can dominate the festive landscape this Chhath Puja 2025.

Let your brand be seen, remembered, and celebrated—just like Chhath itself.

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📞 Contact MyHoardings

For branding, stall setup, or ghat advertising bookings across Bihar, reach out to:

MyHoardings.com
📧 Email: info@myhoardings.com
📞 Call / WhatsApp: +91 995384-7639
🌐 Website: www.myhoardings.com