Gillette Makes a Sharp Impression on Mumbai’s Skyline with High-Impact OOH Campaign

Precision, performance, and presence — Gillette’s latest campaign is cutting through the clutter, quite literally.
In an eye-catching outdoor media rollout across Mumbai’s most prominent billboard locations, Gillette India unveils its newest product innovation with striking visuals, bold messaging, and unmistakable confidence.

Executed with surgical precision, the campaign not only highlights the latest in grooming technology but also secures prime media real estate across the city, ensuring visibility that mirrors the sharpness of its products.

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The Objective: Innovation That Can’t Be Missed

Gillette’s campaign is more than a product launch — it’s a brand moment. Backed by years of consumer trust and product excellence, the goal of this campaign is to:

• Introduce the new grooming innovation to urban, style-conscious consumers

• Reinforce Gillette’s market position as the go-to brand for shaving precision

• Capture daily commuter attention through high-frequency OOH exposure

• Drive digital integration and product curiosity via QR codes and companion hashtags

The messaging is clear, the medium is commanding — and the brand impact is unmistakable.

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Location Strategy: Dominating Mumbai’s Visual Landscape

Mumbai is India’s OOH capital — and Gillette made sure to shine at the city’s most high-traffic, high-impact zones. Billboard placements include:

• Western Express Highway (Andheri to Dahisar stretch)

• Sion-Chembur Link Road

• Worli Sea Face and Bandra Reclamation

• Major arterial junctions near corporate hubs like BKC, Lower Parel, and Powai

• Railway and metro intersections with dense daily commuter footfall

Each location has been selected to maximize visibility among young professionals, college-goers, and style-savvy men — Gillette’s core audience.

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Creative Aesthetic: Crisp, Bold, and Direct

Gillette’s creative team has delivered a masterclass in high-clarity OOH design. The billboards feature:

• High-resolution product shots against minimalistic, masculine backdrops

• Powerful taglines like “Sharper. Smoother. Smarter.”

• A spotlight on product features such as precision blades, skin protection tech, and ergonomic design

• Gillette’s iconic branding colors — deep blue, silver, and black — for instant recognition

• QR codes placed neatly for easy redirection to the product landing page

The design philosophy was clear: say more with less — and say it with confidence.

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Audience Connection: Targeting the Modern Indian Man

Gillette’s campaign is built for the metro millennial and Gen Z male who:

• Values personal grooming and professional appearance

• Lives in fast-paced urban environments

• Responds to tech-driven, functional, and performance-oriented branding

• Looks for trust and innovation in everyday essentials

This audience commutes regularly, spends time on the road, and notices brands that speak to confidence, control, and clean living.

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Digital Sync: Offline Meets Online

In a smart integration of physical and digital media, the campaign also includes:

• Branded hashtags encouraging users to share their grooming routines

• Influencer shoutouts and unboxing content on Instagram and YouTube

• Online purchase links driven by mobile-scanned QR codes

• Real-time social engagement that extends the campaign’s visibility beyond the street

It’s a modern OOH campaign built for a digital-first world — reaching users both offline and online seamlessly.

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Results & Recall: A Campaign That Cuts Through

Early response to the campaign shows:

• High brand recall among metro commuters in post-impression surveys

• Increased traffic to Gillette India’s online store and retail partners

• Organic buzz from user-generated content tied to the billboard imagery

• Retail lift in the Mumbai metro region, attributed to visibility-driven awareness

Gillette proves once again that bold placement plus clean design equals marketing precision.

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About MyHoardings

MyHoardings (www.myhoardings.com) is a full-service outdoor media agency helping brands gain real-world attention through strategic placements, powerful formats, and city-specific planning. From static billboards to DOOH, airport, and transit branding, MyHoardings is your go-to partner for visibility that works.

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