Advertisement : The 4th Necessity

In ancient times the most common type of marketing and advertising was by word of mouth; however, commercial display of messages and political campaign ads have been found in the ruins of Pompeii. Egyptians are known to have used papyrus to create sales messages and wall posters painting, while lost-and-found advertising on papyrus was common in Rome and Greece.

Rock painting for business advertising is another feature of an old media advertising form, which is present to this day in many parts of Europe,Asia, Africa, and South America. For example, the tradition of rock and wall paintings can be found back to Indian rock-art paintings that goes back to 5200 B.C. As printing developed in the fifteenth and sixteenth century, Advertisement and marketing spread to include handbills.

In the seventeenth century marketing and Advertisement messages started to appear in monthly newspapers in Europe. As the market and economy grew during the nineteenth century, the need for promoting products grew at higher pace. In the United States, classified advertising became famous, filling pages of newspapers with print messages promoting various kinds of materials. The success of this form of advertising format led to the growth of mail-order marketing such as the Catalog, became highly famous. In 1840’s first advertising agency was established the in Philadelphia. Initially, these firms were just brokers for Advertisement space in newspapers and billboards, but by the twentieth century, advertising marketing agencies started to take over working for the content as well.

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