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K-Pra Foods Turns Heads with Zesty Auto Hood Advertising Blitz

Indrajeet Pal
FMCG auto branding, K-Pra Foods ads, transit media India, auto hood campaign, regional food marketing

In a delightful fusion of flavor and mobility, K-Pra Foods has taken its brand to the streets — quite literally — with a spicy new Auto Hood Advertising campaign that’s got commuters craving more.
As city roads buzz with traffic and chaos, these bright, flavorful auto rickshaw hoods have cut through the noise — bringing visibility, recall, and mouth-watering curiosity straight to the masses.

This hyperlocal outdoor campaign, executed across key urban pockets, showcases how regional food brands can leverage transit media to make a massive branding impact — especially in cities where autos are the lifeblood of mobility.

Campaign Objective: Flavor Meets Frequency

K-Pra Foods, known for its range of ready mixes, spices, and traditional Maharashtrian snacks, launched this campaign with a single goal in mind — get closer to the customer.
And what better medium than the auto rickshaw — a moving canvas that travels through every corner of the city, interacting with a diverse consumer base daily.

The auto hoods were designed to deliver:

From a branding standpoint, it’s a full recipe: mobility, memorability, and market penetration.

Creative Strategy: Bright, Bold, and Bhuna-Hua!

Every K-Pra-branded auto hood pops with a design that screams flavor-first. The visual layout includes:

It’s not just a message. It’s a visual aroma on wheels.

Coverage Zones: Where the Audience Truly Is

The campaign was launched across high-density food-loving regions, including:

These areas offer maximum footfall from K-Pra’s primary audience — homemakers, students, and working professionals who prefer traditional taste with modern convenience.

With hundreds of autos crisscrossing these streets, the campaign ensured every neighborhood got a whiff of the brand.

Why Auto Hood Ads Work So Well for FMCG

Auto branding is one of the most underutilized assets in the OOH world — and this campaign proves just how powerful it can be when used right.

For a brand like K-Pra Foods, which relies on everyday kitchen association, this was a perfect fit.

Consumer Response: Recognition with a Side of Hunger

The campaign quickly started generating buzz across social channels. Passengers, pedestrians, and foodies alike took notice:

A college student tweeted:
“Every time I see that yellow K-Pra auto, I remember I’m out of poha at home!”

Mission accomplished.

Distribution Channel Sync: Ads That Lead to Action

The campaign cleverly aligned its route plans with retail partner locations and grocery clusters. The auto branding was supported by:

This 360-degree approach turned passive viewing into active buying.

What’s Cooking Next for K-Pra Foods?

Riding on the success of this auto branding phase, K-Pra is gearing up for:

The brand has tasted success — and it’s hungry for more.

About MyHoardings

MyHoardings (www.myhoardings.com) is a pan-India outdoor and transit media agency specializing in hoardings, auto branding, metro station ads, DOOH, and society activations. From creative strategy to hyperlocal execution, MyHoardings helps brands reach audiences where they live, move, and shop.

? business@myhoardings.com
? 9953847639

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