In an effort to take poignant steps to fight COVID-19, Leafberry, the only outdoor media owner of Ludhiana, decided to take it on themselves to spread public awareness. As a result, the company is using all its media formats of different sizes and nature for public messaging. The company has halted all its active branding campaigns. Currently, it is an active participant in rendering the state government its full support with all its available resources.
The OOH screens distinctly display the precautions and the dos and don’ts regarding the disease. Furthermore, the screens broadcast the messages of the importance of social distancing and proper hygiene in the regional language. This will help win the attention of maximum local audiences. Close to 95000 NRIs have returned to the state recently and among them, nearly 30000 are in quarantine. Leafberry, therefore, is leaving no stones unturned to reach out to each citizen of the city and the state to prevent the further spread of the disease.
Other than social messages and precautions, the media screens are also displaying helpline numbers to handle emergencies better. Shavinder Singh Sandhu, the director of Leafberry, is hopeful that their contribution towards this noble cause will bear fruit. He further said that the placement of display screens throughout Ludhiana in the Punjabi language will be more effective in connecting with people.
The state is experiencing a jump in COVID-19 cases every day. Hence, all kinds of preventive measures against the pandemic will help to collectively fight the infectious disease.
FAQ’s for Industry News (Advertising & Marketing) –
By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).
Main outdoor advertising formats include –
- OOH Hoardings.
- Transit media like Bus, Train, Car Ads, Auto branding etc.
Is Print media on the death bed when we compare it to growing Digital media?
Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.
Below are the top 5 news portals covering ad, marketing and PR related news.
You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.
Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.
Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.