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Steps Involved in Movie Marketing in India – From Buzz to Blockbuster

Indrajeet Pal
Film promotions India, Movie release planning, Bollywood marketing steps, OOH advertising for films, Transit media for cinema

In India, where movies are not just entertainment but a cultural phenomenon, a film’s success hinges on much more than just script and star power. The journey from announcement to box office glory is powered by strategic movie marketing. With rising competition, evolving audiences, and cross-platform media, film marketing today requires precision, creativity, and timing.

Whether it’s a Bollywood spectacle, a Tamil action epic, or a Telugu family drama, the marketing roadmap is now as crucial as production. Let’s break down the key steps involved in movie marketing in India — and how agencies like MyHoardings make it seamless and impactful.

? Step 1: Pre-Marketing Strategy & Positioning

Before any teaser drops or posters go live, the groundwork is laid months in advance. This step includes:

Positioning the film clearly – as a festival entertainer, youth drama, or family crowd-puller – ensures messaging remains consistent across every touchpoint.

? Step 2: Teaser and Title Reveal

This is the first formal introduction of the film to the audience. The title reveal and teaser:

Timing is key. Teasers are often released with another film, or on a festival/actor’s birthday for higher visibility.

?‍?‍? Step 3: Star Engagement & Social Media Build-Up

Actors play a vital role in marketing. Their involvement helps create buzz with:

The goal here is sustained engagement — not just a single spike.

? Step 4: OOH and Transit Media Campaigns

Once the trailers are out, it’s time to hit the streets with visuals that can’t be ignored.

MyHoardings deploys media across:

These formats create a 360-degree impact and generate massive recall.

? Step 5: On-Ground Promotions & Press Events

Public appearances matter. During this stage:

This connects the film emotionally with local audiences — crucial for regional or pan-India films.

? Step 6: Digital Campaigns and OTT Promotions

In a country where mobile-first users dominate, digital strategy is non-negotiable.

All creatives are language-customized based on geography.

?️ Step 7: Ticketing Tie-Ups and Opening Day Blitz

Partnering with ticketing platforms like BookMyShow, Paytm, and PVR is essential to boost bookings.

This is paired with last-mile OOH like LED van screens and theatre activations right before release.

? Step 8: Post-Release Momentum & Word-of-Mouth

Marketing doesn’t stop after the release. Post-launch activities include:

This stage keeps the film in conversation even after its first week.

? How MyHoardings Powers Movie Marketing in India

At MyHoardings, we manage end-to-end execution of all OOH, transit, and digital promotional campaigns for films across languages and regions.

Our edge:

From teaser drops to post-release buzz, we help turn a film into a phenomenon.

✅ Final Word

Effective film marketing in India today is a structured, multi-phase process. With audience preferences evolving and competition intensifying, having a partner like MyHoardings ensures each step — from pre-release planning to post-launch visibility — is executed flawlessly.

? +91 9953847639
? business@myhoardings.com
? www.myhoardings.com

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