myTrident Elevates Festive Luxury with 3D OOH Campaign Featuring Kareena Kapoor Khan

This festive season, myTrident, the premium home furnishing brand from the Trident Group, has taken its message of comfort and luxury beyond homes — onto India’s most visible outdoor spaces.

With the tagline “Where Luxury Finds Home”, the brand launched an immersive 3D Out-of-Home (OOH) campaign featuring its brand ambassador, Kareena Kapoor Khan, celebrating elegance, festivity, and style that resonates with today’s aspirational India.

The campaign’s visual storytelling captures myTrident’s philosophy — that a home is not just built, but beautifully styled. Through vibrant imagery and larger-than-life visuals, the brand transforms everyday cityscapes into celebrations of design and luxury.

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🏙️ Nationwide Presence: 15 Cities, One Festive Story

Spanning 15 major Indian cities, the campaign’s reach is both expansive and impactful. From Delhi, Mumbai, and Bengaluru to Amritsar, Hyderabad, and Pune, myTrident’s festive visuals now grace premium billboards, 3D installations, and digital OOH displays in high-traffic zones.

A few highlights include:

• Delhi NCR: A striking 3D billboard at NH8 Ambience Mall, Gurgaon, turning heads with its vivid festive backdrop and larger-than-life creative.

• Mumbai: Premium hoardings across arterial roads and shopping districts, reinforcing the brand’s connection with the city’s fashion-forward crowd.

• Bengaluru & Hyderabad: High-visibility digital screens and static billboards engaging urban consumers during their festive shopping rush.

• Amritsar & Ludhiana: Heritage meets modernity as the brand’s visuals blend perfectly with Punjab’s festive energy.

This pan-India OOH rollout ensures myTrident’s festive message reaches both metro and regional audiences, strengthening its presence across urban markets.

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🎨 Creative Excellence: A Blend of Glamour and Grandeur

The campaign’s creative direction beautifully integrates myTrident’s premium product range with Kareena Kapoor Khan’s timeless elegance.

Key creative elements include:

• 3D installation visuals that create depth, realism, and instant visual appeal.

• Kareena Kapoor Khan styled amidst vibrant interiors, embodying warmth, luxury, and festive confidence.

• A palette of rich golds, reds, and ivory tones, mirroring India’s celebratory aesthetic.

• Product-led visuals featuring myTrident’s signature home linen collections — bed sheets, bath towels, and decor essentials.

• Tagline integration – “Where Luxury Finds Home” – perfectly encapsulating the campaign’s message.

The result is a visual narrative that doesn’t just showcase products, but evokes emotion — turning heads and inspiring homeowners to celebrate their spaces this festive season.

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🎯 Campaign Objectives

1. Reinforce myTrident’s positioning as a premium home furnishing brand for modern Indian homes.

2. Leverage the festive season to drive awareness and aspiration through experiential outdoor storytelling.

3. Enhance visual engagement with 3D and large-format displays across top-tier cities.

4. Bridge online and offline visibility by integrating social buzz with physical presence.

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📊 Impact Potential

The 3D OOH campaign offers both aesthetic value and strategic media impact:

• High visibility: Thousands of daily impressions across high-traffic roads and shopping districts.

• Pan-India resonance: Consistent brand identity across metros and regional power centers.

• Festive timing advantage: Amplifies brand engagement during India’s prime shopping season.

• Visual innovation: 3D formats increase viewer retention and recall rates.

• Premium positioning: Association with Kareena Kapoor Khan enhances aspirational appeal.

The campaign bridges emotion, visibility, and aspiration — making luxury approachable and relatable to modern consumers.

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🧠 Industry Perspective: The Rise of Premium Home Décor Advertising

As India’s home décor market evolves, OOH media has emerged as a key branding channel for premium lifestyle and home brands.

The myTrident 3D OOH campaign is a testament to this shift — blending traditional outdoor strength with modern creative innovation.

✅ Emotional connect: By focusing on festive warmth and family-inspired visuals, the campaign appeals beyond functionality.
✅ Tech-meets-design: Use of 3D installations elevates brand storytelling, bringing physical engagement to outdoor formats.
✅ Nationwide rollout: Consistent creative language across diverse markets ensures scalability and identity retention.
✅ Cultural timing: Launching during the festive season enhances receptiveness and retail interest.

This campaign sets a benchmark for how home and lifestyle brands can scale outdoor creativity across India.

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🏠 The Brand Story: myTrident’s Journey of Luxury and Comfort

Launched by the Trident Group, myTrident is known for redefining comfort and craftsmanship in home textiles. With a portfolio that spans bed linen, bath towels, rugs, and home accessories, the brand embodies both quality and aesthetic sophistication.

Over the years, myTrident has evolved from a textile name to a complete lifestyle brand, resonating deeply with design-conscious consumers. This latest campaign extends that journey, bringing luxury home fashion to public spaces, reflecting India’s growing appetite for comfort with character.

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🏁 Conclusion: Style Meets Soul, Across the Skyline

With its Festive 3D OOH campaign, myTrident has redefined how home décor brands communicate in the public space. Featuring Kareena Kapoor Khan and executed across 15 major cities, the campaign merges craft, creativity, and cultural timing into one powerful statement:

✨ “Where Luxury Finds Home.” ✨

From the bustling traffic of Delhi’s NH8 to the lights of Mumbai and the elegance of Bengaluru, myTrident’s brand message now lives across India’s skyline — radiant, festive, and unforgettable.