When Indian sports meets powerful storytelling, the streets must reflect the spirit.
The prestigious Neeraj Chopra Classic 2025, one of the nation’s leading athletics events, joins forces with MeraHoardings as its Official OOH Media Partner, combining the energy of Olympic excellence with the scale and reach of impactful outdoor media.

As India rallies behind its sporting icons, the partnership ensures that the spirit of the Neeraj Chopra Classic isn’t confined to the stadium — it’s visible across the city’s skyline, highways, transit routes, and digital displays.

The Event: A Platform Inspired by a Champion

The Neeraj Chopra Classic is a celebration of grit, talent, and India’s growing dominance in athletics. Named after Olympic gold medallist Neeraj Chopra, the event attracts:

• Elite Indian and international athletes

• Sports fans and youth communities

• A national audience inspired by performance and perseverance

In its latest edition, the event gains a powerful visual identity through its widespread outdoor campaign — crafted, executed, and amplified by MeraHoardings.

Campaign Overview: National Pride in Motion

MeraHoardings launched a city-wide outdoor advertising campaign that extended the Neeraj Chopra Classic’s visibility beyond the track. The campaign featured:

• Large-format hoardings near key city landmarks and arterial roads

• Transit media visibility including railway stations, metro routes, and major junctions

• Premium DOOH screens showcasing motion creatives and event highlights

• Stadium-facing media to generate momentum during athlete arrivals and public gatherings

The result: a high-frequency, high-impact campaign that mirrored the intensity of the event itself.

Creative Direction: Athletic Power, Captured Boldly

The creatives for this campaign blended:

• Striking action shots of Neeraj Chopra and participating athletes

• Taglines like “Where Champions Are Made” and “Throwing Forward a New India”

• The #MeraHoardings hashtag — reinforcing brand-event synergy

• A palette of national colors — saffron, white, green, and deep blue — evoking patriotic pride

• Clear CTAs for event information and live broadcast access

Designed for maximum visibility and quick recognition, the creatives honored both the event’s competitive edge and its national emotion.

Strategic Placement: Moments of Maximum Impact

MeraHoardings ensured that media was placed where:

• Foot traffic and vehicle visibility were at their highest

• Athlete and press movement routes intersected with public view

• Youth-heavy neighborhoods and sports complexes could engage directly

• Stadium visitors and city residents could connect with the message en route

It was not just about media buying — it was about building anticipation and emotion citywide.

Audience Engagement: From Inspiration to Action

The campaign reached:

• Young sports aspirants, inspired by Neeraj Chopra’s legacy

• Families and communities following Indian athletics’ rise

• Students, professionals, and fitness enthusiasts drawn to India’s sporting narrative

• Event attendees navigating the city during matchdays

OOH was also paired with digital calls-to-action, including QR codes and social media tags, driving traffic to event streams, highlight reels, and athlete profiles.

Why It Worked: Relevance, Timing, and Emotional Connect

Few campaigns combine patriotism, public participation, and media execution as powerfully as this one. The Neeraj Chopra Classic OOH drive worked because it was:

• Rooted in real-time sporting excitement

• Backed by India’s most recognizable sporting figure

• Executed with professional media expertise by MeraHoardings

• Timed with precision to coincide with build-up, event days, and post-event engagement

MeraHoardings: Sports Media with Real-World Muscle

With this partnership, MeraHoardings proves once again why it is the go-to partner for large-format, emotionally resonant campaigns. Their services for this campaign included:

• OOH strategy development for national sporting events

• Creative customization and location approvals

• Execution across high-traffic zones with full branding compliance

• Performance monitoring, reporting, and digital integration

As India’s sports ecosystem grows, MeraHoardings continues to fuel visibility where it matters most — on the streets, in the hearts, and across the skyline.

About MyHoardings

MyHoardings (www.myhoardings.com) is India’s trusted OOH and transit media agency for brands seeking scale, precision, and creative execution. From corporate branding to sports partnerships, we help brands take center stage — everywhere that matters.

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