Luxury meets legacy at 30,000 feet — or just after touchdown.
Joaillier Privé, the refined regional jewellery brand known for its craftsmanship and exclusivity, has made a dazzling entry into the world of premium airport advertising with a new campaign at Coimbatore Airport’s domestic arrival terminal.
Strategically positioned to greet every incoming passenger, the campaign elevates the brand’s visibility among affluent, style-conscious travelers arriving in one of South India’s fastest-growing tier-1 cities.
The Campaign: A Touch of Elegance Upon Arrival
From the moment travelers step off the plane at Coimbatore Airport, they’re greeted not just with city warmth — but with golden glimmers and precious stones showcased through Joaillier Privé’s exquisite creative installations.
The campaign uses:
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Premium static backlit panels in the arrival corridor
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Digital displays near the baggage claim area
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Large-format wall branding across the exit pathways
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Airport lounge and premium car rental zones for extended visibility
Each unit reflects the brand’s core message:
“Jewels That Travel in Style.”
Why Coimbatore Airport? Precision Audience Targeting
With 100% domestic traffic, Coimbatore Airport receives thousands of travelers every day — many of whom are:
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NRI families returning for celebrations
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Entrepreneurs and high-net-worth individuals from nearby textile and industrial towns
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Brides-to-be and wedding shoppers arriving from metro cities for family events
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Tourists and pilgrims headed to Ooty, Isha Foundation, or Kovai’s spiritual circuits
This makes the airport a high-intent, high-spend location, and the arrival terminal is the first impression zone — ideal for a luxury brand like Joaillier Privé to position itself as a must-visit destination.
Creative Language: Understated Luxury
The campaign design mirrors Joaillier Privé’s brand ethos — timeless, tasteful, and tailored.
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Black and gold palette representing opulence and exclusivity
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Minimal copy: Taglines like “Crafted for the Moment That Lasts Forever” and “Privé — Because Precious Is Personal”
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Product close-ups of intricate bridal necklaces, solitaire rings, and heritage pieces
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Location address, QR codes for appointment booking, and an invitation to visit the boutique nearby
It’s not just advertising — it’s visual storytelling, infused with emotion and elegance.
Location-Based Impact: Visibility Meets Occasion Readiness
What sets this campaign apart is how naturally it ties into traveler psychology:
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Passengers arriving in Coimbatore are often on their way to life’s biggest milestones — weddings, engagements, family reunions
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Seeing a jewellery ad in such a contextual, elegant setting builds aspiration
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The proximity of the Joaillier Privé showroom to the airport converts attention into action
The campaign ensures that luxury feels both accessible and immediate.
Audience Reaction: Subtle Sparkle, Lasting Impression
Initial feedback has been strong:
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Airport staff and premium travelers are praising the installation quality
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Footfall to Joaillier Privé’s Coimbatore showroom has risen notably since the campaign launch
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Social media mentions from influencers and NRIs visiting the city are tagging the brand as a discovery
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Walk-in clients are referencing the airport campaign as a point of brand recall
This proves the power of well-positioned, non-intrusive luxury advertising in premium transit environments.
The Brand Story: Joaillier Privé — Exclusivity, Heritage, and Craft
Joaillier Privé isn’t just another jewellery label. It’s a narrative-led brand rooted in regional pride, celebrated for:
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One-of-a-kind handcrafted designs
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Bespoke bridal collections and custom orders
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Intimate in-store experiences with private consultations
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A deep understanding of South Indian heritage aesthetics
With this airport campaign, the brand elevates its identity from local favourite to luxury destination.
About MyHoardings
MyHoardings (www.myhoardings.com) is India’s leading OOH and transit media agency, offering tailored branding solutions for airports, metros, malls, highways, and beyond. From luxury to lifestyle, MyHoardings helps brands turn every impression into aspiration.
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