Brand promotion for “ROOFON Concrete Master” on Jaipur low floor buses.
Low floor buses are popular public transport medium in Jaipur. Same has been put to use by brands to promote their products and new services in Jaipur.
India’s leading cement brand, Shree Cement has been promoting “ROOFON Concrete Master” all across Rajasthan utilizing these low floor buses. Transit media has always been among top choices of brands like Shree Cement when it comes to promoting their product.
The low cost and highly effective ad medium guarantee high brand retention value as usually these bus advertising campaigns are planned for longer durations ranging from 6 months to a year. Continuous exposure of a brand for such duration makes a long-lasting impression and help company dealers bank on the awareness created by such transit media campaigns.
MyHoardings.com (Jugnoo Media Private Limited) who are India’s leading transit media experts, planned and executed this campaign for Shree Cement utilizing low floor buses on various routes in Jaipur. Citing the benefits, Surendra Kumar (Director at MyHoardings.com) says, transit media provide overall higher visibility when it’s compared to static ad mediums specially in cities like Jaipur.
Shree Cement has also utilized bus branding on DTC buses with MyHoardings in the past to promote their “Shree ROOFON Concrete Master”.