Karnataka became a canvas of color and flavor recently as Sunfeast Wowzers rolled out a bold and vibrant out-of-home (OOH) advertising campaign, executed by Posterscope India. With striking visuals and smartly selected media sites, the campaign aimed to create memorable street-level experiences for consumers, particularly youth and young adults across key urban centers.

Carrying the tagline “Bold bites. Bigger impact.”, the OOH initiative went beyond simple product promotion. It was designed to evoke excitement, reflect energy, and transform ordinary public moments into wow-worthy brand interactions.

A Visual Treat on the Streets

The campaign’s creative approach featured bright, playful imagery tied closely to the product’s identity—fun, indulgent cookies targeted at Gen Z and urban millennials. The visuals combined oversized cookie graphics with bold typefaces, immersive colors, and playful taglines, ensuring high visibility and immediate consumer connection.

Spotted across roadways, transit stations, student hubs, and retail neighborhoods, the campaign was impossible to ignore—whether on foot, two wheels, or four.

Targeting Karnataka’s Urban Pulse

Focusing on Karnataka’s most vibrant cities—Bengaluru, Mysuru, Mangaluru, and Hubballi—the campaign strategically targeted regions with strong youth demographics and high pedestrian/vehicle movement.

Media execution highlights included:

• Large-format hoardings in tech parks and commercial districts

• Transit media through autos and public buses for mobile exposure

• Pole kiosks and flex banners in markets and near coaching centers

• Youth-focused zones around colleges, cafes, and multiplexes

This tiered media mix helped deliver consistent impressions throughout the day, regardless of consumer routine or location.

Designed for a New Generation

The OOH campaign wasn’t just about visibility—it was about voice. It reflected the personality of Sunfeast Wowzers through design choices and contextual placement. The messaging leaned into everyday relatability while offering a splash of whimsy—exactly what resonates with digital-first, socially aware consumers in their teens and twenties.

By anchoring its narrative around “everyday WOW moments,” the brand successfully created cultural alignment with its audience, blending product discovery with visual delight.

Posterscope India’s Strategic Execution

As the agency behind the campaign, Posterscope India delivered precision planning and seamless rollout across multiple formats. Their role involved:

• Identifying high-footfall OOH zones for maximized impact

• Ensuring consistency across formats and geographies

• Managing timelines and installations for timely festival alignment

• Using data-driven placement tools for optimized visibility

The campaign is already being acknowledged within media circles as an example of how creative-led outdoor advertising can drive powerful first impressions and brand recall.

Brand Response and Market Impact

Though campaign metrics are still being evaluated, early industry feedback points to:

• High recall rates reported by media observers in urban zones

• Organic amplification through social media shares and local influencer posts

• Notable increase in in-store pickup in regions where the campaign was active

By fusing compelling design with real-world presence, the campaign managed to generate a strong emotional response—an essential outcome for impulse-led FMCG products.

About MyHoardings

At MyHoardings, we regularly spotlight notable OOH executions across India under our Industry News section. As a leading outdoor advertising platform, we believe in recognizing and learning from standout campaigns—regardless of the executing agency. While this campaign was led by Posterscope India, we continue to provide brands with pan-India outdoor media access, campaign planning, and execution support across all formats.

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