Bus branding in MP
Madhya Pradesh state Road Transportation Corporation is a government body that offers public transport facility to the people of Madhya Pradesh. The government run buses cover major cities as well as towns of Madhya Pradesh. These buses run in two broad categories of Ac buses and Non-AC buses. MPSRTC buses also run to connect people to neighbouring regions of MP. The buses run on scheduled timings and fixed fares which are listed on the official website of MPSRTC.
As MPSRTC lifeline of MP, it observes a high footfall every day. People rely on this public transport system for everyday travel like office, markets and for travelling to nearby places on weekend or during holidays. The high density of commuters makes buses an appropriate platform for outdoor advertising. Any brand or product that wishes to reach to a diverse set of audience must opt for bus advertising.
Bus Ads on MPSRTC buses in Madhya Pradesh
Cost: Unlike cab branding on UBER and Ola Cabs, bus branding is comparatively cheaper media options for high visibility, especially in urban and sub-urban areas.Advertising on MPSRTC buses depends on following factors:
Bus type: The cost of bus ads will depends on whether the ad will run on AC buses, Non AC buses, Volvo, Superfast, Express, Sleeper buses or deluxe buses. For instance, the cost of ad running on non-AC bus would cost anywhere between 30,000-32,000/per bus per month.
Duration: The duration will also determine the cost of bus advertising. A short duration ad like ad for one month will cost less than a long duration ad that will run for 6 months.
Placement: The placement of ad on buses also determines the cost of an ad. For instance, the cost of ads on exterior panel of bus will be different from the cost of ads bus interiors or full bus branding.
MPSRTC buses run on daily basis with lakhs of commuters availing these services for daily travel needs. To generate maximum brand awareness and brand recall for a particular demographics, the advertising on buses prove highly beneficial.
Bus Branding in Indore
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Bus Branding in Gwalior
Bus advertising in Ujjain
Bus Branding in Sagar
Bus advertising in Rewa
Bus Branding in Shivpuri
Bus advertising in Chhatarpur
Bus advertising in Katni
Bus Advertising Rates in India
| City | Back Panel | Full Wrap | Interior |
|---|---|---|---|
| Delhi | 10,000 (Non AC) | 19,000 (AC) | NA |
| Mumbai | NA | 26,500 (Non-AC) | NA |
| Bangalore | 7,000 (Non AC) | 85,000 (AC Bus) | 13,000 (AC) |
| Chennai | 3,000 (Non AC) | 7,500 (Non AC) | NA |
FAQs
Ads need to be approved before going live. Ads promoting vulgarity and civil disturbance are NOT allowed.
Yes. Average commute time for working population is NOT less than 1 hour in cities, which make it meaningful.
Bus Advertising can be done both External and Internal branding like Back Seat Ads, Driver Seat Ad etc.
Ads need to be approved before going live. Ads promoting vulgarity and civil disturbance are NOT allowed.
Yes. Bus advertising rights are granted by RTO department of State government to the Ad Agencies.
Total cost comprises of Bus rental + Printing Charges + Mounting Charges + Taxes
The permission for full Bus Wrap advertising varies from state to state. Contact 99538-47639 to know more.
Bus Advertising helps to achieve viewership from various locations, which makes it value for marketing money spent
Usually, the minimum campaign duration is 1 Month. For Non-AC buses in some states, it’s 3 months.
Minimum order is 1 bus for AC Bus and 10 for Non-AC buses.
