Bus Branding has evolved over the years. Earlier messages of public interests and government schemes would only be advertised on buses or at the bus shelters. But with private companies providing bus services for local and inter-state travel, outdoor advertising scenarios have also changed. Now, we can see advertisements of various brands and services on the buses and bus-shelters. Weighing the impact of transit advertising, advertisers make bus branding an important part of their outdoor advertising campaigns.
Bus branding is a part of outdoor or out-of-home (OOH advertising). Bus branding can be explained as using public or private buses for advertising any brand or service. Bus branding is done via posters on buses, bus wraps, and back panel ads, ads on bus seats and ads on LED screens installed inside the buses. Luxury bus services like VOLVO Buses can also use their staff uniforms, demonstrations and sampling as a part of bus branding.
Be it private or public bus service, buses have been the most popular means of transportation in India. The affordable ticket rates and operations in almost every locality of different cities make them the most preferred mode of transportation across the country.
Bus branding can have a very powerful impact on the sales, brand awareness and brand recall of any product or service, if executed properly. Bus branding is appropriate for a brand that wishes to reach the masses. Bus branding is also a covert style of advertising where the ads do not interrupt the routine of the consumer rather fir in the routine.