Madhya Pradesh state Road Transportation Corporation is a government body that offers public transport facility to the people of Madhya Pradesh. The government run buses cover major cities as well as towns of Madhya Pradesh. These buses run in two broad categories of Ac buses and Non-AC buses. MPSRTC buses also run to connect people to neighbouring regions of MP. The buses run on scheduled timings and fixed fares which are listed on the official website of MPSRTC.
As MPSRTC lifeline of MP, it observes a high footfall every day. People rely on this public transport system for everyday travel like office, markets and for travelling to nearby places on weekend or during holidays. The high density of commuters makes buses an appropriate platform for outdoor advertising. Any brand or product that wishes to reach to a diverse set of audience must opt for bus advertising.
Cost: Unlike cab branding on UBER and Ola Cabs, bus branding is comparatively cheaper media options for high visibility, especially in urban and sub-urban areas.Advertising on MPSRTC buses depends on following factors:
Bus type: The cost of bus ads will depends on whether the ad will run on AC buses, Non AC buses, Volvo, Superfast, Express, Sleeper buses or deluxe buses. For instance, the cost of ad running on non-AC bus would cost anywhere between 30,000-32,000/per bus per month.
Duration: The duration will also determine the cost of bus advertising. A short duration ad like ad for one month will cost less than a long duration ad that will run for 6 months.
Placement: The placement of ad on buses also determines the cost of an ad. For instance, the cost of ads on exterior panel of bus will be different from the cost of ads bus interiors or full bus branding.
MPSRTC buses run on daily basis with lakhs of commuters availing these services for daily travel needs. To generate maximum brand awareness and brand recall for a particular demographics, the advertising on buses prove highly beneficial.
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