Bus Advertisement in West Bengal
Bus branding is not new to the world of outdoor advertising, however, the change in lifestyle of the consumer and change in process of decision making does demands for new tactics to approach the target audience. The busy lifestyle and constant mobile engagement forces advertisers to come up with new ways of outdoor advertising to lure the consumer.
Bus Advertising in West Bengal
Buses seems to be a connecting thread for both the working and non-working section of the society. Both private and government buses run all over the city to facilitate public transportation. These buses can be used for generating maximum brand awareness by putting creative ads on them. People of West Bengal rely heavily on buses for their daily travel needs; this makes buses an appropriate medium to approach the target audience in an impactful yet subtle way. Bus advertising can be beneficial in many ways because:
- Spacious: The intrinsic property of buses is that they are spacious and big. Therefore, any ad that is displayed on the buses easily attracts attention. Moreover, due to significant space, advertisers can run their ads in full length and breadth of the buses for maximum effect.
- Masses and classes: It is believed that buses are used for mass reach. However, the different bus services can help you approach different set of target audience. For instance, Volvo, luxury and AC- buses can be used for targeting middle class while non-AC buses can be used for targeting the general section of the society.
- Approach: Outdoor media is gaining popularity for the fact that it is not into face advertising rather the ads displayed on buses are perceived as more subtle way of advertising that fit into the consumer’s routine and attract the consumer’s attention naturally and not forcefully. This makes bus advertising more impactful that any other outdoor advertising medium.
Bus media Ad space available for brand promotion
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Bus External Wrap
1Bus External Wrap consist of sticker on full bus body.
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Internal Bus Branding
Internal Bus Branding -
Back Panel Ads
2Back Panel Ads03
Bus Branding in West Bengal
If your target audience is the people of West Bengal and you wish to create a buzz through bus branding than look nowhere else as MY HOARDINGS will serve you with best bus branding solutions at competitive rates.
Best Advertising company in West Bengal
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Bus Advertising Rates in India
| City | Back Panel | Full Wrap | Interior |
|---|---|---|---|
| Delhi | 10,000 (Non AC) | 19,000 (AC) | NA |
| Mumbai | NA | 26,500 (Non-AC) | NA |
| Bangalore | 7,000 (Non AC) | 85,000 (AC Bus) | 13,000 (AC) |
| Chennai | 3,000 (Non AC) | 7,500 (Non AC) | NA |
FAQs
Ads need to be approved before going live. Ads promoting vulgarity and civil disturbance are NOT allowed.
Yes. Average commute time for working population is NOT less than 1 hour in cities, which make it meaningful.
Bus Advertising can be done both External and Internal branding like Back Seat Ads, Driver Seat Ad etc.
Ads need to be approved before going live. Ads promoting vulgarity and civil disturbance are NOT allowed.
Yes. Bus advertising rights are granted by RTO department of State government to the Ad Agencies.
Total cost comprises of Bus rental + Printing Charges + Mounting Charges + Taxes
The permission for full Bus Wrap advertising varies from state to state. Contact 99538-47639 to know more.
Bus Advertising helps to achieve viewership from various locations, which makes it value for marketing money spent
Usually, the minimum campaign duration is 1 Month. For Non-AC buses in some states, it’s 3 months.
Minimum order is 1 bus for AC Bus and 10 for Non-AC buses.
