Bus branding is not new to the world of outdoor advertising, however, the change in lifestyle of the consumer and change in process of decision making does demands for new tactics to approach the target audience. The busy lifestyle and constant mobile engagement forces advertisers to come up with new ways of outdoor advertising to lure the consumer.
Buses seems to be a connecting thread for both the working and non-working section of the society. Both private and government buses run all over the city to facilitate public transportation. These buses can be used for generating maximum brand awareness by putting creative ads on them. People of West Bengal rely heavily on buses for their daily travel needs; this makes buses an appropriate medium to approach the target audience in an impactful yet subtle way. Bus advertising can be beneficial in many ways because:
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