Tech parks are hubs of innovation, attracting top-tier companies, startups, and professionals. With a high concentration of businesses and daily foot traffic, hoardings serve as powerful branding tools to enhance visibility, communicate key messages, and create an impactful first impression.
Why Hoardings Matter in Tech Parks
Hoardings are more than just large advertisements—they contribute to the overall branding and experience of a tech park. Here’s why they are essential:
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Enhances Brand Visibility – Large-scale hoardings make businesses, events, and initiatives stand out in a tech park’s busy environment.
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Creates a Strong First Impression – Well-designed hoardings contribute to the professional and innovative image of the tech park.
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Informs and Engages Visitors – Hoardings can be used to showcase upcoming events, key announcements, and directional signage.
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Generates Advertising Revenue – Tech parks can offer premium advertising space to businesses, startups, and corporate partners.
Types of Hoardings in Tech Parks
1. Corporate Branding Hoardings
These hoardings promote the tech park’s brand identity, showcasing its mission, achievements, and key partners. They help establish credibility and attract more businesses to the ecosystem.
2. Tenant & Business Promotions
Companies within the tech park can use hoardings to promote their brand, products, and services. This allows them to reach potential clients, investors, and job seekers within the park.
3. Event & Conference Announcements
Tech parks frequently host summits, hackathons, and networking events. Strategically placed hoardings help generate buzz and increase participation.
4. Directional & Wayfinding Hoardings
Large-scale campuses can be challenging to navigate. Wayfinding hoardings guide visitors, employees, and guests to different zones, buildings, and key locations.
5. Sustainability & CSR Campaigns
Hoardings in tech park can also be used to highlight sustainability initiatives, corporate social responsibility (CSR) programs, and eco-friendly practices within the tech park.
Best Practices for Effective Hoarding Design
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Eye-Catching Visuals – Use bold colors, high-quality graphics, and minimal text for maximum impact.
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Clear Messaging – Ensure that the message is concise and easy to understand at a glance.
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Strategic Placement – Position hoardings at high-traffic areas such as entrances, parking lots, and main roads.
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Consistent Branding – Align hoarding designs with the tech park’s overall branding to maintain a professional look.
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Durable Materials – Use weather-resistant materials to ensure longevity and durability, especially for outdoor hoardings.
Conclusion
Hoardings play a crucial role in enhancing the visual appeal and communication strategy of a tech park. Whether for branding, advertising, or navigation, well-designed hoardings create an engaging and informative environment that benefits businesses, employees, and visitors alike.
Looking to optimize hoardings in tech park? Contact us for expert branding solutions!
Advertising on Popular apps
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1
Facebook
Offers extensive targeting based on demographics, interests, and behavior. Supports image, video, carousel, and lead-gen ads. Ideal for B2C, retail, events, and branding. Integrated with Instagram for wider reach. MyHoardings helps optimize Meta campaigns across regions.
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2
Instagram
Perfect for visual storytelling via Reels, Stories, and sponsored posts. Engages younger, mobile-first audiences. Influencer collaborations and niche targeting work well here. Strong ROI for fashion, beauty, and lifestyle brands. MyHoardings can run paid and organic Insta campaigns.
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3
YouTube
India's most popular video platform offers ads before, during, or alongside videos. Excellent for brand storytelling and mass visibility. You can target by location, device, interest, and even channel. Great for product demos and awareness. MyHoardings manages skippable, non-skippable, and bumper ads.
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4
Google Ads
Covers everything from paid search results to banner ads on partner websites. Helps brands appear at the moment of intent. Perfect for lead generation and online sales. Includes YouTube and Gmail targeting too. MyHoardings optimizes both CPC and CPM campaigns.
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5
Hotstar (Disney+ Hotstar)
Great for advertising during IPL, movie premieres, and web series. Offers regional and interest-based targeting. High engagement during live sports and binge-watching sessions. Works well for FMCG, autos, and entertainment. MyHoardings offers ad slots on Hotstar with audience targeting.
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6
MX Player
Combines video streaming with news and short-form content. High penetration in Tier II and Tier III markets. Supports pre-roll video ads and full-screen interstitials. Ideal for mid-budget regional advertisers. MyHoardings executes app-specific media plans on MX Player.
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7
Zomato
Perfect for targeting foodies and hyperlocal audiences. Offers banner, pop-up, and restaurant-level ad formats. Strong for F&B, delivery, and local experiences. Great CTR during lunch/dinner hours. MyHoardings enables location-based Zomato campaigns.
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8
Ola & Uber
Ride apps allow in-app display ads, promotions, and notifications. High-value impressions from commuters and professionals. Geo-targeting and time-based ads boost efficiency. Ideal for insurance, finance, or real estate promotions. MyHoardings handles in-transit and in-app ad planning.
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9
ShareChat & Moj
These regional apps engage users in vernacular languages. Highly popular in Tier II and rural markets. Ideal for local branding and influencer marketing. Short videos, banner ads, and hashtag promotions available. MyHoardings runs regional language campaigns at scale.
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10
Snapchat
Popular among Gen Z for AR-based interactions and bite-sized content. Features filters, lenses, and dynamic ads. Brands can create immersive ad experiences. Especially strong for tech, fashion, and mobile accessories. MyHoardings crafts AR-led brand moments on the platform.
