Infinity IT Lagoon, located in Salt Lake Sector V, Kolkata, is a key technology and business hub housing several IT, BPO, and corporate offices. With consistent footfall from working professionals and decision-makers, it offers excellent branding potential. Common branding formats include digital lobby displays, glass panel wraps, lift branding, and standees. It’s ideal for promoting tech services, fintech platforms, wellness products, and corporate offerings. MyHoardings delivers full-service branding execution within Infinity IT Lagoon for strong and targeted brand presence.
Ads Options at Indian Airports
-
1Digital Screens (LED/Video Walls)
Digital displays deliver dynamic and rotating content for maximum engagement. Located in waiting lounges, corridors, and food courts, they offer flexible run durations. Great for real-time updates, offers, or motion graphics. Brands can run video creatives for richer storytelling. MyHoardings manages LED assets across top airports.
-
2Pillar and Wall Wraps
Airport pillars and corridor walls can be fully wrapped with brand creatives. These static displays are highly customizable and suitable for domination campaigns. Their large format enhances brand recall and offers a premium feel. Best for impactful first impressions near check-in or immigration areas. MyHoardings enables creative planning and execution.
-
3Airport Conveyor Belt Ads
Conveyor belts provide long dwell-time exposure near the baggage claim area. Passengers waiting for luggage naturally engage with these placements. Perfect for travel, hospitality, and FMCG promotions. Ads can be placed on panels, belt wraps, or floor decals. MyHoardings executes airport belt branding pan-India.
-
4Luggage Trolley Branding
Trolleys move with passengers throughout the terminal, ensuring high and repeated visibility. Perfect for both arrivals and departures. Great for branding with simple messages or QR-based promotions. This format guarantees movement-driven exposure. MyHoardings offers bulk trolley branding at leading Indian airports.
-
5Backlit Panels
Placed near baggage belts, entry gates, and lounges, backlit panels offer high visibility. These illuminated displays attract attention even in crowded areas. Ideal for luxury, tech, and lifestyle brands. They provide static brand messaging with premium appeal. MyHoardings offers options in both domestic and international terminals.
How Leading FMCG Companies Promote Themselves in India
An overview of branding and promotional strategies used by major FMCG companies to reach Indian consumers at scale.
| Company | Primary Promotion Channels | Key Messaging Focus | Offline / OOH Activities |
|---|---|---|---|
| Hindustan Unilever Limited (HUL) | TV advertising, digital campaigns, influencer marketing, PR | Everyday consumer needs, trust, sustainability, purpose-led brands | Billboards, bus branding, metro ads, wall paintings, rural OOH |
| ITC Limited | Mass media, digital storytelling, retail marketing, PR | Indian values, quality, sustainability, diversified portfolio | Large-format hoardings, in-store branding, transit media |
| Nestlé India | TV commercials, digital marketing, content & influencer campaigns | Nutrition, taste, family-centric storytelling | City billboards, bus shelters, school zone advertising |
| Dabur India | Television, digital ads, regional media, PR | Ayurveda, natural wellness, health & immunity | Wall paintings, rural hoardings, bus and auto branding |
| Godrej Consumer Products | Digital campaigns, TV, influencer marketing, PR | Innovation, sustainability, inclusive growth | Premium hoardings, transit advertising, mall branding |
Note: Promotion strategies are indicative and based on publicly observed FMCG advertising patterns and market practices in India.
