Cyberpearl Tech Park in Cyberabad, Hyderabad, is a prominent corporate campus housing top IT, tech, and service companies. With a large daily footfall of working professionals, it presents excellent opportunities for focused office space branding. Common branding formats include digital lobby screens, elevator wraps, reception area displays, and glass panel signage. It’s ideal for promoting SaaS platforms, fintech services, wellness products, and digital tools. MyHoardings provides end-to-end branding solutions within Cyberpearl for maximum visibility and engagement.
Ads Options at Indian Airports
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1Digital Screens (LED/Video Walls)
Digital displays deliver dynamic and rotating content for maximum engagement. Located in waiting lounges, corridors, and food courts, they offer flexible run durations. Great for real-time updates, offers, or motion graphics. Brands can run video creatives for richer storytelling. MyHoardings manages LED assets across top airports.
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2Pillar and Wall Wraps
Airport pillars and corridor walls can be fully wrapped with brand creatives. These static displays are highly customizable and suitable for domination campaigns. Their large format enhances brand recall and offers a premium feel. Best for impactful first impressions near check-in or immigration areas. MyHoardings enables creative planning and execution.
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3Airport Conveyor Belt Ads
Conveyor belts provide long dwell-time exposure near the baggage claim area. Passengers waiting for luggage naturally engage with these placements. Perfect for travel, hospitality, and FMCG promotions. Ads can be placed on panels, belt wraps, or floor decals. MyHoardings executes airport belt branding pan-India.
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4Luggage Trolley Branding
Trolleys move with passengers throughout the terminal, ensuring high and repeated visibility. Perfect for both arrivals and departures. Great for branding with simple messages or QR-based promotions. This format guarantees movement-driven exposure. MyHoardings offers bulk trolley branding at leading Indian airports.
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5Backlit Panels
Placed near baggage belts, entry gates, and lounges, backlit panels offer high visibility. These illuminated displays attract attention even in crowded areas. Ideal for luxury, tech, and lifestyle brands. They provide static brand messaging with premium appeal. MyHoardings offers options in both domestic and international terminals.
How Leading Indian IT Companies Promote Themselves in India
A concise overview of branding and promotional strategies used by major Indian IT services companies across the Indian market.
| Company | Primary Promotion Channels | Key Messaging Focus | Offline / OOH Activities |
|---|---|---|---|
| HCLTech | Digital campaigns, LinkedIn thought leadership, industry events, PR | Digital engineering, cloud, enterprise transformation | Tech park branding, airport media, industry conference sponsorships |
| Wipro | Digital marketing, brand films, content marketing, PR | Sustainability, innovation, global IT services | Corporate campus signage, premium OOH, airport branding |
| Tech Mahindra | Social media, industry forums, partnerships, PR | Connected world, digital transformation, 5G & telecom | Transit media, technology event branding, selective outdoor ads |
| L&T Technology Services | B2B content marketing, PR, engineering forums | Engineering R&D, digital manufacturing, innovation | Business district OOH, conference and expo sponsorships |
| Mphasis | Digital storytelling, employer branding, industry media | Cloud-native services, BFSI technology, agility | Tech park advertising, targeted OOH near offices |
Note: Promotional activities are indicative, based on publicly observed campaigns and common enterprise branding practices in India.
