? Advertising in Express Trains – Pan India 
3 min read
In a country as vast and mobile as India, train travel is not just a mode of transportation—it’s a lifeline connecting cities, towns, and rural belts. With thousands of express trains crisscrossing the nation daily, advertisers have a unique opportunity to tap into a truly pan-India audience through Express Train Branding.
From sleeper coaches to AC compartments, from pantry cars to exterior wraps—advertising in express trains offers visibility, frequency, and long-lasting impressions in one powerful package.
? Why Choose Express Train Branding in India?
Unlike static billboards or digital ads that are easily skipped, train branding moves with the audience, engages them in their travel routine, and creates captive attention for hours.
Key Advantages:
- ? Nationwide Reach: Covers metro cities, Tier-2, and rural areas
- ?️ High Visibility: Eye-level placements, both inside and outside coaches
- ? Longer Engagement Time: Passengers spend 6–36 hours on board
- ? Diverse Audience: Daily wage workers to salaried professionals to families
- ? Instagrammable Moments: Branded trains often feature in travel content
Express trains such as Rajdhani, Shatabdi, Duronto, Garib Rath, and long-haul superfast trains offer mass exposure on every route.
? Advertising Options in Express Trains
1. ✅ Exterior Train Wraps
Turn the entire train into a moving billboard. Exterior train branding covers:
- Side coach panels
- Locomotive engine wraps
- Full-body vinyl wraps
These act as mass visibility units, turning heads at stations, crossings, and during halts.
2. ✅ Inside Coach Advertising
Leverage captive passenger attention with:
- Back of seat stickers
- Window panel decals
- Tray table branding
- Ceiling danglers
- Posters near washroom and door areas
These formats offer close-proximity, high-dwell advertising for onboard passengers.
3. ✅ Pantry Car Branding
Pantry and catering zones offer excellent branding space on:
- Kitchen panels
- Trolley surfaces
- Water bottle packaging
- Meal boxes and food trays
Especially effective for FMCG, food, beverage, and health brands.
4. ✅ Audio Announcements & Branding
With IRCTC permissions, brands can plug into:
- Co-branded welcome messages
- Onboard promotional announcements
- Leaflets with ticket or catering items
? Ideal for Brands Seeking…
- ? Pan India penetration
- ? Mass-market visibility
- ? Product sampling and awareness
- ? New launches or campaign boosts
? Suitable Sectors:
- FMCG & packaged food brands
- Health & wellness products
- Government campaigns (public health, safety, banking awareness)
- Fintech & UPI apps
- Paints, building materials
- Travel & tourism brands
- Mobile networks and DTH services
? Reach and Metrics
Depending on route and train type, one express train ad campaign can reach over 2–5 million eyeballs per month. Since each train travels through 10–15 major districts or cities, the geographic spread of awareness is unparalleled.
?️ MyHoardings – Your Pan India Train Branding Partner
At MyHoardings, we offer end-to-end services for express train advertising:
- Coach-wise media planning
- Design + Printing + Installation
- Railways and IRCTC approvals
- Route-based audience profiling
- Campaign tracking and reporting
Our PAN India network covers South Central Railway, Northern Railway, Western Railway, Southern Railway, and more—ensuring seamless execution across zones and states.
? Popular Routes for Train Branding:
- Delhi – Mumbai Rajdhani Express
- Howrah – Chennai Mail
- Ahmedabad – Patna Express
- Secunderabad – Visakhapatnam Express
- Bangalore – Kochi Superfast
- Hyderabad – New Delhi Telangana Express
- Guwahati – Trivandrum Express
Whether you want to target business travelers, festival migrants, or rural markets, we help select the right train for your brand.
? Why It Works
✅ High dwell time means more detailed ad recall
✅ Low ad fatigue as formats are spread across the journey
✅ Brand credibility due to official permissions and IRCTC backing
✅ Mobile outdoor media reaching the unreachable
Train branding combines OOH and transit media with deep offline engagement—ideal for India’s media landscape.
? Get on Board With Train Advertising Today!
? Let your brand travel across India—through stations, towns, farmlands, and cities.
Reach millions daily with Express Train Branding by MyHoardings.
? +91 995384-7639
? business@myhoardings.com
? www.myhoardings.com
Various Transit media options for Advertising
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01
Train Advertising
Train advertisement consist of train wrap ads for brand visibility. -
02
Bus Advertising
Bus ads may either be back panel wrap or complete body wrap branding. -
03
Car Advertising
Car wrap on all 4 doors and internal branding (Back side of front seats) can be a highly targeted mode of consumer attention. -
04
Auto Branding
One of most economical and impact creating mode of transit media ads. Can be highly beneficial for brands with limited marketing budgets.
