Advertising in New Delhi – Amritsar Intercity Express

If your brand wants to gain consistent visibility in North India, especially across the bustling corridors of Punjab and Delhi NCR, then advertising in the New Delhi – Amritsar Intercity Express is a strategic move. Operating daily between India’s capital and the holy city of Amritsar, this train connects urban professionals, pilgrims, students, and traders—offering a rich blend of demographics ideal for both mass-market and targeted campaigns.

?️ About the Train

The New Delhi – Amritsar Intercity Express (Train No. 12459/12460) is a popular superfast day train operating under the Northern Railway zone. It covers approximately 448 km in 7 hours, halting at key stations such as Ambala Cantt, Ludhiana, Jalandhar, and Beas.

It’s widely preferred for:

• Morning departures and evening returns

• Comfort and speed

• Daily commuting and pilgrimage

• High seat occupancy, especially in chair car and second seating classes

This train serves as a business, spiritual, and academic lifeline between Delhi and Punjab, making it an excellent medium for high-frequency brand impressions.

? Why Advertise in New Delhi – Amritsar Intercity Express?

✔️ 1. High Daily Ridership

The train witnesses a consistent mix of travelers—urban professionals, Sikh pilgrims, college students, and business commuters.

✔️ 2. Demographic Diversity

From middle-class families to working executives and daily wage laborers, the route serves a wide socio-economic spectrum.

✔️ 3. Repetitive Exposure

With the train running daily, ads get seen by recurring passengers, improving recall and brand retention.

✔️ 4. Intercity Route with Urban + Semi-Urban Reach

Stations en route like Karnal, Ambala, Phagwara, and Jalandhar extend your reach deep into Tier-2 and Tier-3 towns.

? Available Advertising Formats

✅ 1. Coach Exterior Wraps

A full or partial vinyl wrap across train coaches can act as a mobile billboard, garnering attention at platforms, crossings, and while on the move.

• Highly visible at Delhi, Ludhiana, and Amritsar stations

• Ideal for consumer brands, government awareness campaigns, and launch promotions

✅ 2. Inside Coach Branding

Make the most of captive attention inside AC Chair Car and 2S (second seating) coaches with:

• Seat-back stickers

• Side wall branding

• Tray table decals

• Luggage rack graphics

• Bulkhead panels near entry/exit points

Passengers are seated for 6–7 hours, making these touchpoints unmissable and immersive.

✅ 3. Flyer Distribution & Leaflet Drops

With permission from IRCTC, you can provide:

• Branded flyers with tickets or snack packs

• Discount codes or festival offers for onboard passengers

• Co-branded safety cards or journey tips

These formats are cost-effective and great for brands targeting direct response or awareness.

? Key Stations Covered:

• New Delhi

• Panipat

• Ambala Cantt

• Ludhiana

• Phagwara

• Jalandhar City

• Beas

• Amritsar Junction

Each of these cities contributes a local consumer ecosystem—from college students and IT professionals to religious tourists and business traders.

? Target Audience Profile

• ? Office-goers and business travelers

• ? Pilgrims heading to Golden Temple

• ? Students from universities in Punjab

• ? Families on weekend or festival trips

• ? Small business traders and wholesalers

• ? Logistics and courier professionals

? Best-Suited Brands

• Fintech apps and payment platforms

• FMCG (snacks, health drinks, personal care)

• E-commerce and online shopping platforms

• Insurance, education, and healthcare brands

• Government awareness campaigns (swachhata, digital inclusion, etc.)

• Paints, home improvement and water purifiers

• Agritech products and dairy brands targeting Punjab’s rural markets

? Why Train Advertising with MyHoardings?

MyHoardings is one of India’s most trusted OOH and transit media agencies. We provide end-to-end branding services for railway trains across India, including:

• Zone-specific IRCTC permissions

• Route planning and audience analysis

• Design, fabrication, and vinyl printing

• Installation + removal logistics

• On-ground execution with reporting

Our train branding services are active across Northern, Southern, and Western railway zones.

? Campaign Duration & Reach

• Recommended duration: 30–90 days

• Daily Reach: ~2,000–2,500 passengers

• Indirect Reach (station visibility, social media, en-route impressions): up to 1 million+ per month

We help you calculate estimated ROI based on route, exposure time, and formats chosen.

? Let Your Brand Ride Between Two Cultural Capitals!

Whether you’re looking to enter the Punjab retail market or create presence in Delhi NCR, the New Delhi – Amritsar Intercity Express provides an unbeatable platform to connect your brand with the people who matter.

? Reach out today for a custom media plan with competitive pricing and expert support.

? +91 995384-7639
? business@myhoardings.com
? www.myhoardings.com