Kolkata — Howrah & Sealdah Station Domination: Multi-Gate Branding & Wayfinding Integrations

Kolkata’s Howrah and Sealdah railway stations, among the busiest in India, offer unparalleled opportunities for high-impact out-of-home (OOH) advertising. With daily footfalls exceeding 30 lakh at Howrah alone, these hubs are prime locations for brands aiming to achieve maximum visibility.

🏛️ Howrah Station: Iconic Gateway with High Visibility

Howrah Junction, India’s oldest railway station, serves as a major transit point connecting Kolkata with various regions. The station’s strategic location and high footfall make it an ideal spot for advertising.

• LED Gate Branding: Sampark Advertising has secured the rights for LED branding at Howrah station gates. The 5×10 feet screens are positioned between entry/exit gates and ticket booths, ensuring maximum visibility for advertisers.
• Platform-Level Digital Displays: LED screens installed on platforms provide dynamic advertising opportunities, capturing the attention of waiting passengers.
• Train Branding: Full-body train wraps and interior branding on local trains originating from Howrah offer extended brand exposure throughout the journey.

🚉 Sealdah Station: Modern Connectivity with Expanding Footfall

Sealdah Station, another major railway hub in Kolkata, has seen significant infrastructure upgrades to accommodate increasing passenger numbers. The integration of metro services has further boosted its connectivity and footfall.

New Access Gates: The introduction of new entry/exit gates aims to streamline passenger movement and reduce congestion, enhancing the effectiveness of advertising placements.

• Subway Connectivity: A newly constructed subway facilitates smoother pedestrian movement between different parts of the station, providing additional advertising opportunities along high-traffic areas.
• Metro Station Branding: With the inauguration of the Sealdah Metro station, brands can now leverage interior and exterior branding opportunities within the metro premises, reaching a broader audience.

📍 Strategic Recommendations for Multi-Gate Branding

To maximize brand visibility at Howrah and Sealdah stations, consider the following strategies:

• Comprehensive Coverage: Utilize a mix of LED gate branding, platform displays, and train wraps to ensure consistent brand presence across various touchpoints.
• Integration with Wayfinding: Align branding with station signage and wayfinding elements to create a cohesive and navigable environment for passengers.
• Targeted Messaging: Tailor advertisements to specific passenger demographics and peak travel times to enhance relevance and engagement.
• Digital Engagement: Incorporate QR codes or social media handles in advertisements to encourage interactive engagement and track campaign effectiveness.

By strategically leveraging the advertising opportunities at Howrah and Sealdah stations, brands can achieve significant visibility and connect with a diverse and high-volume audience.