Pragathi Express Train wrap advertising
| Name of Train | Train Number | Station Originate | Station Terminate | Number of State Covering |
| Pragathi Express | 12126/25 | Pune | Chhatrapati Shivaji terminus(CSTM) | Maharashtra |
Different ways of the engaging target audience through railway advertising:
Platform hoardings and banners.
Product sample distribution and live demos in train and at platforms.
Kiosks
Standees at the entrance and exit points of railway stations.
Train wrap ads/ full train exterior branding
Radio announcements at platforms
LED Panels and Digital screens
Railway advertising in India is highly effective as it tries to grab the audience’s attention while they are traveling. The Train advertisement reaches both urban and rural audiences of the country as it covers wide routes and destinations. The large displays and bright colors of railway advertising like that of train wrap ads, attract instant audience attention and build a long-lasting brand image in their minds.
Various Transit media options for Advertising
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01
Train Advertising
Train advertisement consist of train wrap ads for brand visibility. -
02
Bus Advertising
Bus ads may either be back panel wrap or complete body wrap branding. -
03
Car Advertising
Car wrap on all 4 doors and internal branding (Back side of front seats) can be a highly targeted mode of consumer attention. -
04
Auto Branding
One of most economical and impact creating mode of transit media ads. Can be highly beneficial for brands with limited marketing budgets.
Advertising Options at Indian Railway Stations
| S. No. | Ad Options at Stations | Media Category |
|---|---|---|
| 1 | Hoardings | Outdoor |
| 2 | DOOH Screens | DOOH |
| 3 | Banners | Outdoor |
| 4 | Audio Announcements | Audio/Video |
| 5 | Ads inside Trains | Transit |
| 6 | Train Wrap | Transit |
| 7 | Stickers | Outdoor |