? Branding from Platform to Platform: Exploring Railway Station Advertising in India 

Railway stations are more than transit points—they are bustling hubs of attention. With daily footfall running into the tens of thousands, especially in cities like Mumbai, Delhi, Bengaluru, and Kolkata, railway station advertising is emerging as a potent medium for brands seeking visibility, trust, and action in high-density public spaces.

What is Railway Station Advertising?

This format encompasses all static and digital ad placements within the premises of a railway station. It includes:

• Platform billboards and hoardings
• LED screens and video walls
• Backlit panels and pillar wraps
• Entry/exit gate branding
• Overbridge and staircase ads
• Restroom door signage and kiosk panels

These spaces are strategically chosen to coincide with areas of maximum human concentration—ticket counters, waiting rooms, escalators, and platforms.

Why It Delivers Results

• Massive Footfall: Stations like CST Mumbai or New Delhi Railway Station record over 5 lakh daily footfalls.
• Dwell Time Advantage: Waiting passengers observe ads repeatedly—boosting brand recall.
• 24×7 Exposure: Ads remain live regardless of train schedules, giving constant visibility.
• Hyperlocal & National Targeting: Brands can choose to advertise in Tier-I or Tier-II station clusters depending on their reach goals.

For commuters, these ads form a subconscious part of their daily routine—ensuring repetition without annoyance.

Railway Station Branding vs Other Formats

It fills the sweet spot between static hoardings and mobile branding—ideal for hybrid media plans.

Best-Fit Industries

• Consumer Electronics
• Banking and Insurance
• OTT Platforms
• Education and Test Prep
• Public Health & Sanitation
• FMCG and Food Delivery Apps

One case study showed a food delivery brand activating branding across 12 platforms in Southern Railway stations. It led to a 20% rise in app installs in the catchment areas within a 3-week window.

How to Maximize Impact

• Place creatives near seating areas or exits
• Use large visuals and clear text readable from 15–20 feet
• Combine with station announcements for audio-visual reinforcement
• Integrate QR codes or NFC for quick action

Design-wise, color contrast and motion-based LED creatives work best in noisy, busy environments like stations.

About MyHoardings

MyHoardings provides strategic railway station advertising solutions across major and minor railway zones in India. With exclusive access to ad inventory and end-to-end support—from creative to compliance—we help brands dominate station visibility.

? Contact: +91 9953847639
? Visit: www.myhoardings.com
? Email: business@myhoardings.com