Station Domination at New Delhi & Rajiv Chowk Metro Stations

1) What Station Domination Means Here

• Exclusive branding across multiple formats within a station — entry arches, pillars, escalators, LED tunnels, wall wraps, turnstile panels, etc.
• It ensures a commuter cannot move through the station without seeing your brand repeatedly, creating a 360° takeover effect.
• Particularly powerful at high-traffic interchanges where passengers spend more dwell time navigating between lines.

2) Key Formats Available

🔹 Entry Arches

• Placed at major station entry/exit gates.
• 100% visibility for every entering commuter.
• Good for impactful welcome/gateway messaging (“You’re entering into Brand X zone”).

🔹 Pillar Panels

• Pillars across concourses, corridors and platforms wrapped or panel-mounted with brand creatives.
• Deliver sequential exposure as passengers walk across long corridors.
• Ideal for storytelling campaigns (frame-by-frame visuals, slogans, or product variants).

🔹 LED Tunnels

• Immersive LED panel installations in connecting walkways.
• High dwell time (10–20 seconds) as passengers walk through.
• Allows animated brand narratives, motion graphics, AR or interactive campaigns.

🔹 Other Add-Ons

• Escalator panels, staircase risers, ticket counter branding, floor vinyls, turnstile branding, concourse wall wraps.
• These amplify the dominance effect by leaving no “blind spot.”

3) Why New Delhi Metro Station is Prime

• Interchange Hub: Connects Airport Express Line + Yellow Line + Indian Railways New Delhi Station.
• Audience Mix:
  • Domestic/international flyers (premium, business travellers).
  • Outstation railway passengers (pan-India demographic).
  • Office commuters from Central Delhi.
• Brand Fit: Airlines, travel portals, banks, hospitality, electronics, luxury & fashion — anything aspirational or travel-linked.

4) Why Rajiv Chowk Metro Station is Prime

• Busiest Interchange: Yellow Line × Blue Line. One of the world’s most crowded stations (lakhs of daily footfalls).
• Audience Mix:
  • Office-goers to Connaught Place (corporate, finance, retail).
  • Students, shoppers, entertainment-seekers at CP, Janpath, Palika, cinemas.
  • Mixed SEC A–C demographics.
• Brand Fit: FMCG, telcos, e-commerce, food chains, consumer electronics, retail, fintech.

5) Exposure & Dwell-Time

• New Delhi: Longer dwell due to airport transfer, baggage movement, ticketing and train waiting time. (Avg 5–7 mins exposure per commuter).
• Rajiv Chowk: High churn + interchange walking routes → multiple short exposures (20–40 seconds each, but repeated across corridors).
• LED tunnels add 10–20s immersive exposure windows.

6) Rider Profiles Summary

7) Creative & Strategy Tips

• Sequential Storytelling: Use pillar panels and LED tunnels to narrate a story (problem → solution → brand payoff).
• Localized Messaging: At Rajiv Chowk, tie messaging to “Connaught Place lifestyle.” At New Delhi, link to “Airport / travel convenience.”
• Interactive LED Walls: QR codes, AR filters, gamification to engage young audience.
• High-Contrast Colors: Stations are visually busy — bold contrasts ensure visibility.

✅ Takeaway:

• New Delhi domination = premium + traveller-heavy, ideal for upscale, travel-related and tech brands.
• Rajiv Chowk domination = mass-market + youth/office mix, perfect for consumer brands seeking volume.
• Formats like arches, pillars, LED tunnels maximize repeated brand recall across dwell-heavy, high-traffic zones.