Which is the best ad agency in Delhi?

Each agency has certain strengths and weaknesses. If you ask the MyHoardings agency to run an eCommerce campaign for you, they may absolutely tank it. Similarly, a company that specializes in SAAS products, maybe terrible in marketing a beauty product.

So it’s important to know what you want and what your expectations are. Some agencies specialize in branding, some in performance, and some in content. It’s important to find one with which there is maximum synergy!

When looking for an agency, answer these questions first:

Are you looking for a short term solution (1 year) or long term (3 years+)

You may just be looking for an agency till the time you find someone better in-house. Or you may know that xyz function is something that you’re NEVER gonna do in-house. If it’s the latter, then it’s a great idea to invest heavily in this association.

Can you compromise on brand image in lieu of profits?

There are agencies that can give you really crazy ROIs and know exactly how to sell to a customer. However, in most cases, their creatives and copy, and overall understanding of your brand may suck. It’s counterintuitive, but the most creative agencies, have the worst performing campaigns.

What are the services you need?

Not just right now, but may need in the future. It’s ideal to find an agency that has the potential to take care of your business needs in the coming few years. Dealing with multiple agencies is a very big task, and paying a 15–20% premium for the sake of this convenience is a deal I’d personally take in a heartbeat.

How big are your budgets?

The most expensive companies are not necessarily the best, but it’s important to make sure that you have a budget in mind when initiating conversations. It’ll save you a lot of time. You don’t want to be sold on an agency only to realize later that the budget they quoted is 4x what you can afford.

Keep realistic expectations

Your agency will not do all the work for you. The 80–20 rule is pretty much valid here too, so do make sure that you(or someone in your team) has the time to put in that 20%

If you still have more questions, feel free to connect with us on LinkedIn

I love helping small-medium businesses find their way, and would love to help you in your search for an agency that fits your requirements 🙂