Advertising at Delhi Metro – Campaign by China Tourism
Having high number of footfalls on Delhi metro stations, it has been a Paradise for advertisers as always. Chinese tourism department is relying on this high footfall location to boost brand visibility on Delhi metro stations to promote Yunnan and various other tourist destinations of China. Campaign included placing the billboards of China tourism highlighting the beautiful and diverse Yunnan. Much focus was given on the geographical as well as cultural beauty of Yunnan.
The objective of tourism advertisement with Delhi Metro Advertising is to grab the attention of a huge population of people to view it and promote incoming tourist in China.
The expansion of Delhi Metro is nevertheless a blessing for Delhi-ites. They can now have a hassle free tour around the city at much cheaper rates and eco-friendly ways. Delhi metro station is proved to have a larger population of commuters throughout the day which makes it more preferred mode of branding and advertising activities. Planning for an advertising campaign or going for outdoor advertisements can be really beneficial when advertising on Delhi Metro is chosen. You can target a lot of audience for your brand and can meet the brand equity and the maximum ROI from the Delhi Metro Advertising campaign.
Campaign was executed by TDI India. With metro stations network continuously going in Delhi, this medium of outdoor advertising is definitely bound to grow in coming days.
Kind of Advertising options available with Delhi Metro network-
- Metro station advertising boards.
- Display board at entry and exit of metro stations.
- Complete metro train wrap advertising (Transit Media Advertising)
- Panel Advertising inside Metro train.
- Delhi Metro Smart Card advertising.
FAQ’s for Industry News (Advertising & Marketing) –
By the end of 2019, the Indian ad industry was close to INR 68K crore and was expected to grow by more than 10% to reach INR 75K crore by the end of 2020 (Figures before COVID-19 pandemic).
Main outdoor advertising formats include –
- OOH Hoardings.
- Transit media like Bus, Train, Car Ads, Auto branding etc.
Is Print media on the death bed when we compare it to growing Digital media?
Organized retail being the leader in OOH ad spends is followed by Real estate, Jewelers and Hospitals.
Below are the top 5 news portals covering ad, marketing and PR related news.
You may also refer https://www.myhoardings.com/blog/ for seasonal industry campaign details.
Most of the outdoor advertising media comes under state government and local municipal bodies invite tenders at regular intervals (1 year, 2 years or more ..) in lieu of license fee.
Top 5 OOH ad agencies include MullenLowe Lintas, HAVAS Worldwide, Publicis, Laqshya group and Bright outdoors.