This summer, the thrill isn’t just inside the theme park — it’s riding through the city streets.
Imagicaa Water Park & Theme Park has rolled out a vibrant full vinyl bus branding campaign on MBMT (Mira-Bhayandar Municipal Transport) buses, transforming everyday commutes into rolling invitations to adventure.
With larger-than-life visuals of water rides, roller coasters, and family fun, the campaign is making waves — literally and figuratively — across the Mumbai metropolitan area.
The Campaign Concept: Moving Excitement
Imagicaa’s core idea is simple but powerful — bring the theme park closer to the city’s heart. While the park itself is located on the outskirts, this campaign ensures that its energy, color, and excitement become part of daily urban life.
Key objectives of the campaign include:
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Driving summer footfall by targeting families, students, and working professionals
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Creating daily brand exposure through high-traffic bus routes
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Establishing top-of-mind recall during the peak vacation and leisure season
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Promoting online ticket booking and group packages
With MBMT buses running across densely populated regions, the campaign delivers continuous impressions throughout the day.
Creative Execution: A Splash of Color and Joy
The full vinyl wraps on the MBMT buses are hard to miss. Each bus acts as a moving canvas of Imagicaa’s vibrant brand universe, featuring:
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Immersive ride visuals — water slides, wave pools, and thrill rides bursting into frame
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Smiling families and excited kids captured mid-experience
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Imagicaa’s iconic characters peeking out playfully from windows and doors
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Taglines like “Jump In! The Splash Awaits” and “Imagicaa: Where Mumbai Comes to Chill”
The colors are bold — turquoise blues, sunny yellows, and vivid purples — creating a festive vibe that’s impossible to ignore in city traffic.
Strategic Media Placement: MBMT for Maximum Reach
MBMT buses operate across Mira-Bhayandar, Borivali, Dahisar, Bhayandar, and parts of Vasai and Andheri, giving Imagicaa massive reach across:
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Residential neighborhoods and societies
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School and college zones
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Marketplaces and shopping hubs
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Office belts and metro station routes
This mix ensures the brand reaches young professionals, school-going children, college students, and families — precisely the audience that fuels park attendance.
By branding an entire fleet of MBMT buses, Imagicaa has ensured multi-route domination, delivering repeated exposure across morning commutes, school runs, and evening returns.
Why Bus Branding Works for Leisure Brands
In the outdoor media ecosystem, full bus wraps offer a dynamic, cost-effective, and high-frequency format, particularly for lifestyle and leisure brands. The benefits include:
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24×7 visibility across regions
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Engagement with moving and static audiences (commuters, pedestrians, drivers)
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Localized branding, especially when buses pass through high-footfall areas
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Extended dwell time, especially in traffic-heavy zones
For Imagicaa, this format also brings the emotional tone of a day at the park into the everyday world — sparking desire, nostalgia, and spontaneous plan-making.
Audience Reaction: From Commute to Curiosity
Early feedback suggests that the campaign is already resonating strongly:
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Social media shares of “spotted” Imagicaa buses are trending in Mumbai suburbs
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School and college groups are showing increased interest in booking packages
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Retail outlets near bus stops report families inquiring about the park after seeing the buses
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Online search queries for ‘Imagicaa ticket offers’ have seen a noticeable spike
Parents and children are pausing, pointing, and planning — proof that the buses aren’t just moving — they’re motivating.
Brand Positioning: Not Just a Park, It’s a Citywide Mood
With this campaign, Imagicaa is reinforcing its image not just as a destination, but as a vibe, a break, and a shared family moment.
The brand isn’t waiting for customers to find it — it’s meeting them where they are: at traffic signals, near local markets, on the way home from school.
Each bus is a rolling reminder that fun, thrill, and joy are just a ride away.
About MyHoardings
MyHoardings (www.myhoardings.com) is India’s leading OOH and transit media agency, offering comprehensive solutions across bus branding, metro ads, mall activations, airport advertising, and more. From campaign planning to execution, MyHoardings helps brands move — and be remembered.
? business@myhoardings.com
? 9953847639
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