India’s electrical goods market—from switches and wires to LED lighting and smart appliances—is experiencing rapid growth, driven by urbanization, smart city projects, and consumer demand for quality. However, for brands to stand out, marketing electrical brands in India requires both visibility and technical trust-building.
Here are the top 3 strategies to create powerful brand presence and engagement:
1. Technical Demonstration Campaigns in Trade and Retail Markets
Electrical products often involve performance metrics and specifications that general consumers or even retailers may not fully understand. To bridge that gap, brands must create technical demo campaigns.
Execution Plan:
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Organize live product demos in electrical markets or B2B expos (like LED Expo or Elecrama).
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Develop mobile demo vans for real-time product display across cities.
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Train dealers and electricians with hands-on workshops and reward programs.
These initiatives build product credibility and foster word-of-mouth through trusted intermediaries like electricians and builders.
2. Pan-India Outdoor Advertising with Regional Emphasis
With many electrical brands targeting Tier II and III towns, visibility through OOH (Out-of-Home) mediums like highway hoardings, building wraps, and transit shelters becomes vital.
Recommendations:
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Use visuals like “Shock-Proof,” “ISI Certified,” or “10-Year Guarantee” on OOH creatives.
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Focus OOH campaigns around areas with high construction and electrical market activity.
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Brand metro routes and railway stations to catch attention of mass commuters and contractors.
OOH helps electrical brands stay visible in decision-making areas where buyers often consult dealers and compare brands.
3. YouTube Tutorials and Trust-Building Digital Content
In a market flooded with generic products, trust wins. Brands can gain credibility by producing educational videos that demonstrate safety features, product installations, or energy-saving benefits.
Ideas for Content:
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“How to choose the right wire for your home”
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“Top 3 reasons to use ISI certified switches”
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Testimonials from engineers, builders, or certified electricians
These videos can then be boosted on regional YouTube channels or embedded into dealer websites and shopping platforms.
Why MyHoardings?
MyHoardings (www.myhoardings.com) empowers electrical brands with high-impact visibility through pan-India advertising across outdoor hoardings, transit formats, and digital screens. Whether you’re targeting residential buyers or B2B markets, our platform delivers the reach and reliability you need.
? Contact: +91 9953847639
? Email: business@myhoardings.com
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