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OTT Advertising : THE Digital Advertising New Hero !

OTT Advertising, OTT Ads company, MyHoardings, OTT platform ads

Smart devices have gifted us numerous platforms that have revolutionized the way we interact, collect knowledge and entertain ourselves. Leaving behind traditional media for communication and entertainment, we now live in the digital scenario where we can video call for communication and surf endless apps for entertainment. Media consumption has drastically increased over the past few years across the world. Amidst the internet culture and smart devices, media services like OTT or Over -The-Top, was welcomed massively by young adults.

Over-The -Top media services facilitate users to stream their favorite content on the internet-enabled devices anytime, anywhere.  Through OTT media services the content is delivered directly to the consumers via the internet leaving the mid-channel like cable service, broadcast channel or satellite television behind. OTT services are being used heavily by young adults for entertainment purposes. OTT media services bring along an advertising opportunity that delivers a brand’s communication message to their target audience directly. OTT advertising is becoming popular for the fact that the advertising message is delivered to selective audience, thus saving wasteful advertising. 

What is OTT advertising?

Over-The-Top advertising refers to services that are provided on any device that is connected to the internet. OTT services are being used exclusively to offer custom entertainment services to the audience. Through the use OTT services the consumer can watch, download and live stream channels, movies and music of their choice on any smart device they have. With the acceptance of the OTT services and its relevance in the digital times, a new form of advertising was unlocked, the OTT advertising.

OTT advertising is the advertisements served on the OTT platforms in the form of videos or images. It is aimed at high brand engagement. As OTT services are delivered on request, the brands can make use of this data for having a better insight about the viewing habits, choices, age group, region, language preferred etc about the target audience. Most popular OTT platforms in India include entertainment platforms like Netflix, Amazon Prime, Disney Hotstar, ALT Balaji, Zee 5, Voot, Sony LIV and many more. These platforms offer OTT services for music, online shopping, movies, original series, short videos, music videos, games and sports.

The advantages of OTT advertising includes:

 

With these benefits at hand, the advertisers can turn traditional TV advertising to more interactive and engaging advertising by shifting to OTT platforms. As more and more people are now turning to smart devices like smart television, smart phones and smart appliances, the Over-The -Top advertising is sure to bring higher brand reach and visibility than the traditional advertising platforms.

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