How to Promote Jewellery Companies in India

India’s love affair with jewellery is deep-rooted in culture, tradition, and celebration. Whether it’s gold, diamonds, or fashion jewellery, brands must blend heritage with innovation to stand out. Successfully promoting jewellery companies in India means going beyond showcasing products—it requires building trust, emotion, and aspiration.

Here are the top strategies to help jewellery brands shine in the Indian market:

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1. Festive Campaigns and Regional Personalization

India celebrates festivals with grandeur, and jewellery purchases peak during events like Diwali, Dhanteras, Akshaya Tritiya, and weddings. Brands should time campaigns to these moments and localize them for regional relevance.

Key Tactics:

• Launch regional language creatives (Bengali for Durga Puja, Telugu for Ugadi, etc.)

• Create “Occasion Packs” or festival-specific combos

• Offer free gold coin schemes or buyback guarantees

Localized messaging resonates deeply with Indian sentiments and builds emotional recall.

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2. Premium OOH Branding and Mall Advertising

Jewellery being a high-involvement category, visual appeal is everything. High-resolution ads placed strategically on highways, airports, and inside malls offer grandeur and trust.

Recommendations:

• Use metro pillar branding and backlit hoardings in affluent zones

• Run campaigns inside premium malls near jewellery showrooms

• Brand valet parking and elevators for high recall among serious buyers

OOH is not just about awareness—it sets the tone for premium perception.

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3. Influencer Testimonials and Digital Trials

Shoppers today explore jewellery online before visiting showrooms. Integrating digital tools like AR-based “try-on” and influencer reviews builds consumer confidence.

Ideas to Explore:

• Partner with newlywed influencers or bridal stylists for jewellery walkthroughs

• Offer Instagram AR filters to try earrings, bangles, or necklaces virtually

• Use WhatsApp catalogues to showcase festive collections

Also, run engagement-based contests asking users to share their wedding or festival look with your product.

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Why MyHoardings?

MyHoardings (www.myhoardings.com) offers powerful advertising solutions to jewellery brands across India. Whether you’re launching a new collection, expanding store reach, or building brand prestige, we provide the best-in-class outdoor, mall, and digital media options to bring your sparkle to every customer.

? Contact: +91 9953847639
? Email: business@myhoardings.com