Rampur Distillery Showcases the Spirit of India at Mumbai Duty Free with Luxury Display and Cultural Experience

Where heritage meets high-end travel retail, stories come alive.
Rampur Distillery, India’s acclaimed luxury spirits brand, has unveiled a truly immersive brand experience at Mumbai Duty Free, celebrating Indian craftsmanship, flavor, and legacy in a global context. With a visually stunning luxury portfolio display, a life-size camel installation, and an engaging live pottery demonstration, the campaign merges storytelling with retail in an unprecedented way.

Targeting international travellers and luxury connoisseurs, this activation delivers a taste of India’s regal heritage — not just in its whiskies, but in the experience of their presentation.

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A First Impression that Lingers: Luxury Meets Culture

Located at the Mumbai Chhatrapati Shivaji Maharaj International Airport, the Rampur Duty Free activation greets outbound and inbound travelers with a multi-sensory showcase. The setup is more than a retail display — it’s an art installation, heritage gallery, and brand theatre rolled into one.

Key Elements of the Installation:

• ? Life-size camel sculpture, symbolic of Rajasthani royalty and trade routes

• ? Live pottery experience, bringing artisanship directly to travelers

• ? Showcase of Rampur’s premium Indian single malts, including Rampur Asava and Rampur Double Cask

• ? Interactive selfie zone with cultural motifs and Indian tapestries

This artistic setup positions Rampur not just as a beverage — but as an export of Indian pride.

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The Strategic Objective: Brand India, Bottled

As one of India’s most globally awarded distilleries, Rampur’s goal through this activation is threefold:

1. Introduce Indian luxury spirits to global travelers

2. Reinforce the premium positioning of Indian-made products

3. Create a memorable departure zone interaction rooted in Indian culture

By blending art, tradition, and innovation, Rampur communicates that Indian whisky is ready to stand shoulder-to-shoulder with Scotch and Japanese malts — with a unique story of its own.

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The Role of Duty Free: Gateway to the World

Mumbai Duty Free serves over 50,000 travelers daily, many of whom are:

• Affluent tourists

• Business travelers

• Liquor collectors

• Diaspora looking for premium souvenirs

Rampur’s presence at this critical touchpoint allows for:

• Direct brand storytelling at the point of sale

• High-impact visual branding with international reach

• Enhanced sampling and trial of new product lines

• Emotional connection through Indian artistry and nostalgia

In the world of travel retail, placement and presentation are everything — and Rampur delivers on both.

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Heritage in Every Pour: The Rampur Whisky Story

Rampur Distillery traces its lineage back to 1943, with its flagship products now recognized on global spirit ranking charts. Each whisky in its portfolio is matured in the foothills of the Himalayas, drawing from:

• Local climate conditions for unique aging

• Indian grains and wood finishes

• A refined blend of tradition and technique

The Mumbai Duty Free showcase acts as a cultural manifesto, offering both visual and taste-based sampling of this Indian luxury spirit brand.

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Engagement Beyond the Bottle

In today’s luxury landscape, brand experience matters more than shelf space. Rampur’s activation successfully taps into:

• ? Instagram-worthy moments — via the camel and artisan corners

• ? Sensory marketing — with aroma notes and live tasting

• ? Cognitive recall — through rooted storytelling and visual spectacle

• ? Digital amplification — via QR codes and traveler posts

This approach bridges traditional storytelling with modern luxury marketing, setting a benchmark in Indian liquor branding.

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Why This Matters: The Rise of Indian Premium Spirits

The Rampur campaign reflects a broader industry trend:

• Premiumization of Indian alcoholic beverages

• India’s growing footprint in global luxury retail

• The evolution of Duty Free into immersive brand hubs

Where whisky meets heritage, and culture meets commerce — Rampur positions itself as a torchbearer for Indian brands in global luxury lanes.

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About MyHoardings

Campaigns like Rampur’s are made possible through expert planning and execution — which is where MyHoardings comes in.

MyHoardings (www.myhoardings.com) is India’s leading OOH and experiential media partner, helping brands shine in airports, malls, metros, and luxury transit hubs. From creative concept to on-ground execution, MyHoardings ensures your brand connects — meaningfully and memorably.

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