AIRLINE / AIRPORT

    Airport/Airline Advertising


    Airport advertising is the term coined to define advertising activities that aim  at promoting a product or a service either in the periphery of airport, inside the airport or in the flights. Airport advertising is relatively new in comparison to other traditional means of advertising such television, radio or print. The novelty of the medium makes it more attention grabbing. The significance of airport advertising has paced in the matter of few years for the fact that the airport traffic has increased drastically. The increased airport traffic can be credited to cheaper flights, promotional offers and discounts by travel & tourism companies, need for safe, comfortable and quick travel. 

    What makes airport advertising crucial in recent times?

    Airport advertising can act as catalyst for any advertising campaign and can enhance the overall impact of it. Modern airport infrastructure and better management has opened new avenues for airport advertising. The large scale set-ups, 24x7 illumination and sophisticated infrastructures contribute to better ad placement at the airport. Moreover, owing to diverse airport traffic, the brands can target both national and hyper local market. Through airport branding both economic and business level target audience can be captured at one place. These benefits make airport advertising a crucial part of any advertising campaign that aims at targeting affluent audience.

    What comprises of airport advertising?


    Airport advertising include range of promotional activities such as:

    Billboards
    Hoardings
    Baggage area branding
    Check-in area branding
    Conveyer belt branding
    Luggage trolley branding
    Luggage tag branding
    Boarding pass branding
    Airport  Lounge branding ( Product sampling and banner ads)
    In-flight advertising (airline magazine ads and airline seat back ads)
    The advertising rates vary according to the type of airline you choose to advertise you brand. The ad rates also depend on the preferred airport site of advertising. For instance the international flight terminal advertising rates will be higher than the domestic flight terminal advertising.

    What are the most popular Domestic and International airlines in India?

    Domestic Airlines in India:

    Air India
    Jet Airways
    SpiceJet Airlines
    GoAir
    Air carnival
    Air India Express
    JetLite
    Jet Konnect
    Star Air
    Zoom Air
    Vistara Airlines
    Air Pegasus

    International Airlines operative in India:

    Emirates
    Cathay  Pacifi
    Air NewZeland
    Quatar Airways
    Thai AIrways
    Korean Air
    Virgin Atlantic
    United Airlines
    Lufthansa
    Etihad Airways
    British Airways
    Aeroflot 

    Which are the busiest airports of India?

    1. Indira Gandhi International Airport, Delhi 
     Passenger Traffic : 65,691,662  in the year 2017-18.

    2. Chhatarapati Shivaji International Airport, Mumbai
    Passenger Traffic:  48,496,430 in the year 2017-2018.

    3. Kempegowda International Airport, Bengaluru
    Passenger Traffic: 26,910,431 in the year 2017-2018.

    4. Chennai International Airport, Chennai
    Passenger Traffic: 20,361,482 in the  year 2017-2018.

    5. Netaji Subhash Chandra Bose International Airport, Kolkata
    Passenger Traffic: 19,892,524 in the year 2017-2018.

    6. Rajiv Gandhi International Airport, Hyderabad
    Passenger Traffic: 18,156,789 in the year 2017-2018

    7. Cochin International Airport, Kerala
    Passenger Traffic: 10,172,839 in the year 2017-2018

    8. Sardar Vallabhbhai International Airport, Ahmedabad
    Passenger Traffic: 9,174, 425 in the year 2017-2018

    9. Pune Airport, Pune
    Passenger Traffic: 8,164,840 in the year 2017-2018


    10. Dabolim Airport or Goa International Airport
    Passenger Traffic:  7,607, 249

    The advertising rates are higher at international airport and for international flights owing to the flyers that travel through these airports. The international airports have higher footfall of affluent , well-informed and upper middle class audience. Therefore, the brands advertised at international airports try to grab the attention this segmented audience and push their sales upwards. 

    Airport advertising banner

    What kind of audience do the brands capture through domestic and international airport advertising?

    Brands can pull in the attention of wide variety of flyers through airport advertising. As airport infrastructure, illumination, ambience and well-maintained surrounding inculcate an appropriate surrounding for advertising, the airport advertising can be highly influential in turning potential consumers into brand buyers. The target audience at the airports include:
    Affluent families
    Businessmen
    Top Executives
    Policy Makers
    NRIs
    Indian and foreign tourists
    Top-Rung Professionals
    Expatriate workers

    What makes airport advertising highly effective?

    Airport advertising is a no-traditional mode of advertising. The medium is new and unique. Brands can implement numerous ways to tap the attention of the flyers and get their message across to the target audience. The airport advertising is highly effective for the following reasons:
    24x7 internal illumination through wide range of lighting lets your advertisement be live for 24 hours.
    The dwell time spent by the flyers owing to airport procedures such security clearance, ticketing  and baggage collection offers extended brand exposure.
    As the travellers are in receptive state of mind at the airport where their focus lies only at boarding the flight, the brand message seeps into the unconscious mind and paves the way for high recall value of the displayed brand.

    What are the in-flight advertising options?

    In-flight magazines are the best medium to reach the flying audience waiting to land at their destination. The most popular in-flight magazines include:
    Hello 6E  Domestic & Hello 6E International: Catalogue of Indigo
    Jet Wings Domestic & Jet Wings International : Catalogue of Jet Airways
    Shubh Yatra : Air India 
    Spice Route: Spice Jet
    Go Getter: Go Air
    Vistara : Vistara
    Travel 360: Air Asia

    Benefits of in-flight advertising:

    Leads to at least 25% of audience shift from intended buyers to purchasers.
    In-flight magazines are read by approximately 91% of flyers.
    Domestic flyers average magazine reading time is at least  30-40 minutes.
    The readers are engaged to brand ads for a minimum of 1.5-8.5 hours during the flight.
    According to the sample survey at least 77% of flyers remember the in-flight advertising even after the exiting the flight. 

    Tips for effective airport advertising

    While designing a communication message the advertisers must remember that the airport advertising is aimed at targeting national audience and cannot target a particular city.
    The reach of airport advertising is directly proportional to the passenger traffic at any airport. The data related to passenger traffic and aircraft movements is released every month by the DGCA (Directorate General Of Civil Aviation).
    The lead time of airport advertising is comparatively higher than the lead time of other mediums owing to security and safety checks and approvals by airport authorities.

    Why to choose MyHoardings Airline/Airport advertising services?

    MyHoardings aims at providing the clients with best of creative and practical advertising materials based on their requirements. The team of professionals at MyHoadings works closely with the client to offer customized ads that fit their budget and creative standards. The aim of the company is to 'DELIVER RESULTS THROUGH GREAT IDEAS' and to achieve this the team at MyHoardings offers the best possible advertising solutions at competitive rates to their clients.
    It would to best to associate with us for all your airport advertising needs as MyHoardings has more than 1000 advertising and marketing companies associated with itself  in both  rural and urban areas of the country. This makes it  easy for us to book sites, get government approvals and other legal formal clearances very easily. We provide wide range of outdoor advertising solutions and keep ourselves updated with advertising trends and technologies, therefore for any inquiry on any form of advertising feel free to write to us !!

    Contact us at business@myhoardings.com /  +91 9953-847639.