Zepto Goes Big with SuperSaver OOH Campaign Across 11 Cities

Zepto is making a bold move in outdoor advertising with the launch of its Zepto SuperSaver campaign across 11 major cities. Focused on reaching value-driven shoppers, Zepto’s latest OOH blitz aims to create high visibility where it matters most.

• Targeted Locations:
  Zepto’s campaign zeroes in on high-footfall zones like residential neighborhoods, busy marketplaces, arterial roads, and near delivery hubs.
  The goal? To stay top-of-mind for customers who prioritize convenience and savings.

• Smart Media Choices:
  A strategic mix of formats has been deployed — from large-format hoardings to eye-catching bus shelters and unipoles — ensuring the campaign makes a real impact across different touchpoints.

→ By placing its messaging close to key service areas, Zepto is maximizing recall and driving awareness right at the heart of its operational zones.

What SuperSaver Offers:
Zepto’s SuperSaver program caters to shoppers looking for bigger savings on bulk purchases.

• With a minimum cart value of ₹1,000, customers can unlock exciting discounts across everyday essentials, electronics, and more — all delivered at lightning speed.

• It’s a smart move for households aiming to stretch their budgets without compromising on speed or variety.

Why This Campaign Stands Out:
The Zepto SuperSaver campaign is not just about being seen — it’s about being seen by the right people at the right time.

• Fast execution, smart location targeting, and a bold creative approach have positioned Zepto as a top-of-mind choice for value shoppers in India’s growing quick-commerce space.

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