APSRTC Bus Branding in Andhra Pradesh
Andhra Pradesh is a culturally rich state with many popular Hindu temples that attract tourists from all over India. The most popular tourists’ destinations include Tirumala Venkateshwara Temple, Veerabhadra Temple, Belum Caves, and Kanaka Durga Templeetc. Apart from temples, the city has beautiful Ramakrishna Beach, Vellore Fort and Museum and many other attractive places to visit. The state run buses play a vital role in keeping people connected to various places without any trouble.
The APSRTC buses are lifeline for majority of people who rely on public transport for going to office or any other place for that matter. The APSRTC buses have rapid intra-state and inter-state connectivity. In recent achievement, ARSTC received the Best Marketing initiatives award at the Bus India Awards held at Kaula Lampur in 2018. The award foretells how powerful APSRTC buses can be as an outdoor advertising medium
The benefits of bus branding on ARSTC buses include:
- Wide audience: Be it local people, tourists or devotees, these buses help the brand to attract a wide range of audience ensuring maximum reach and visibility.
- Brand Recall: The bright visuals running across the bus exteriors will get noticed by people standing at the bus stops and people on the roads too. This leaves along lasting image in the consumer mind that influences their decision when making purchase.
- Cost-effective: Bus branding is a cost-effective medium as it covers wider audience, gives ample space for ad placements and runs to every small and big areas of the city. The impact and reach of bus advertisements is unparallel to other mediums that are fixed and time bound.
- Exposure: The bus branding allows a brand to run its ad for long duration unlike other mediums that allow only few seconds of interaction to their target audience. As long as the bus is on roads it will keep grabbing eye balls where ever it goes.
The bus branding on APSRTC buses can be very fruitful if executed with proper planning and attractive advertisement copy.
Bus Branding in Visakhapatnam,
Bus Branding in Tirupati,
Bus advertising in Guntur,
Bus Branding in Vijayawada,
Bus advertising in Rajahmundry,
Bus Branding in Kakinada,
Bus advertising in Nandyal
Bus Advertising Rates in India
| City | Back Panel | Full Wrap | Interior |
|---|---|---|---|
| Delhi | 10,000 (Non AC) | 19,000 (AC) | NA |
| Mumbai | NA | 26,500 (Non-AC) | NA |
| Bangalore | 7,000 (Non AC) | 85,000 (AC Bus) | 13,000 (AC) |
| Chennai | 3,000 (Non AC) | 7,500 (Non AC) | NA |
FAQs
Ads need to be approved before going live. Ads promoting vulgarity and civil disturbance are NOT allowed.
Yes. Average commute time for working population is NOT less than 1 hour in cities, which make it meaningful.
Bus Advertising can be done both External and Internal branding like Back Seat Ads, Driver Seat Ad etc.
Ads need to be approved before going live. Ads promoting vulgarity and civil disturbance are NOT allowed.
Yes. Bus advertising rights are granted by RTO department of State government to the Ad Agencies.
Total cost comprises of Bus rental + Printing Charges + Mounting Charges + Taxes
The permission for full Bus Wrap advertising varies from state to state. Contact 99538-47639 to know more.
Bus Advertising helps to achieve viewership from various locations, which makes it value for marketing money spent
Usually, the minimum campaign duration is 1 Month. For Non-AC buses in some states, it’s 3 months.
Minimum order is 1 bus for AC Bus and 10 for Non-AC buses.
