Case Study: Successful Bus Advertising Campaigns in Indian Cities

Bus advertising has rapidly evolved into one of the most impactful tools for urban brand visibility in India. With wide reach and unmatched mobility, it delivers brand messaging to commuters, pedestrians, and drivers alike. In this bus advertising case study India, we explore how different brands have leveraged city bus fleets for highly successful campaigns—each with unique strategies and remarkable results.

1. OTT Platform Launch in Mumbai

An OTT giant recently collaborated with MyHoardings to launch its new web series across Mumbai’s premium bus routes. Full-wrap ads showcased key characters with striking visuals, accompanied by a QR code linking to the show’s trailer. The campaign ran for three weeks and led to:

• 2.5M+ city-wide impressions

• 18% rise in trailer views during the launch week

• Sharp increase in app downloads in Mumbai and Navi Mumbai

2. Real Estate Brand in Bengaluru

A Bengaluru-based real estate company targeted tech corridors like Whitefield and Electronic City with mid-size side panel ads on BMTC buses. The clean, professional layout featured project highlights, contact numbers, and a WhatsApp QR code. Results included:

• Boost in footfall at weekend open house events

• Over 400 qualified leads generated

• Reduced CPA compared to online campaigns

3. Political Awareness Drive in Lucknow

Ahead of local elections, a civic awareness campaign used rear panel ads on city buses to educate voters. MyHoardings managed route selection to cover educational zones and residential areas. The campaign saw:

• High recall in post-campaign surveys

• Increased youth voter registration

4. Mobile App Promotion in Hyderabad

A fintech app looking to grow its Tier-2 user base deployed large-format bus ads in Hyderabad, targeting tech parks and university zones. Paired with influencer shoutouts and app incentives, this multi-channel campaign:

• Drove over 12,000 new installs in one month

• Resulted in a 22% boost in MAUs (monthly active users)

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About MyHoardings

MyHoardings is India’s leading outdoor advertising platform, helping brands reach millions through metro, airport, mall, and bus advertising. With targeted planning, creative design, and city-specific expertise, we bring campaigns like these bus advertising case study India examples to life—delivering performance and visibility on the move.

? Email: business@myhoardings.com
? Contact: +91 9953847639
? Website: www.myhoardings.com