Kolkata Car Advertising | Car Branding Kolkata
The yellow colour painted taxis strikes the mind first when we think of Kolkata. However, apart from these yellow taxis, Kolkata has also adopted the new private taxi culture. The most popular cab services in Kolkata include Uber, Meru, Ola, BookMyCab and MegaCabs. All these cab service operate in Kolkata and has riders ranging from businessman, leisure travellers and local commuters. Car branding falls under transit advertising where the commuters either view the ad on the vehicle from a distance or see the ad when experiencing the cab service. In both the ways the communication is made impactful through the use of attractive graphics and bright colours.
If you wish to target you consumer via car branding in Kolkata then you must keep in mind the following:
- Graphics: The graphics that will be used on the car for branding purposes must be such that if wrapped around the car they must be visible from far and must look presentable. Cluttering the ad with too much graphics or copy will look unappealing.
- Colours: One must use bright colours that compliment the brand for grabbing the eye-balls of the consumers. Dull colours or colours that do not coordinate with the brand colors will leave the consumer confused.
- Loud and clear: The tag line or brand message should be very short and clear while using car branding in Kolkata with Media Buying agencies. Any ad that is text heavy will not appeal to the consumer, rather a clear, short and bold will do the needful.
There are very few Ad agencies that offer outdoor media services as a part of other advertising efforts but some work exclusively on outdoor media niche. Myhoardings offers outdoor media services all over India. The company has over 1000 advertising agencies and marketing companies listed under its name to help you get the best outdoor media services at competitive rates.
Car Advertising Rates in Kolkata| Cab Branding Cost in India –
|Car Advertising Mode||Minimum No of Cars||Car Ads Rate/Car/Month|
|External Door Wrap||50||₹ 4100|
|Internal Display||100||₹ 1300|
|Digital Screen||100||₹ 500|
Contact us at +91 99538-47639
FAQ’s for Car Advertising in Kolkata
Car Advertising is a category of transit media advertising in India which includes utilizing commercial cabs like Ola and Uber cabs to display brand advertisement on the four doors (external ) or inside car (Backside of the front seat). With growing utilization of private taxi’s in Indian metro cities like Delhi, Bengaluru, Mumbai, Kolkata and Chennai, it’s the latest form of transit ads in addition to bus branding, auto ads, metro advertising etc.
MyHoardings provide best rates for transit media advertising options like Car advertising in India in metro cities like Mumbai, Delhi and Bengaluru. Our card rates are most competitive for advertising on Ola and Uber cabs. The rates vary from INR 4K-4.5K/Cab/month depending on the chosen city and number of cars for advertisement.
What is the minimum number of cars required for “Taxi Advertising” campaign in cities like Delhi, Mumbai and Bengaluru?
Minimum order quantity for internal/external car branding campaign in India is 50 cars. For more details get in touch with team at MyHoardings.
Yes. Prices mentioned for car advertisement include both printing and mounting your Ad creative on Ola and UBER cabs.
Is there any separate permission required in Delhi, Bengaluru, Kolkata and Mumbai for advertisement to execute taxi advertising campaign?
Yes. Permissions are required in cases. However, MyHoardings takes care of all car advertising permissions in Bengaluru, Kolkata, Mumbai and Delhi for clients.
What kind of material used to print advertisement / sticker that are put on cars for “Car Branding” campaigns in India?
The material used for taxi branding is a high quality promotional grade vinyl adhesive.
Yes. Ad creative on the cars can be changed in between the ad campaign. However, printing and mounting charges need to be paid extra and this facility can be availed only for campaigns which run for two or more months.
Minimum duration of any Car advertising campaign in Delhi, Mumbai, Pune and Chennai is 30 days.
Are the taxes included in the mentioned price for cab branding campaign in Indian cities like Mumbai, Delhi, Chennai and Bengaluru?
No. GST charges are extra to the mentioned rates for car advertisement services in India.
Although the chances are unlikely, still in case any unexpected damage to creative takes place, once reported / observed MyHoardings will ensure to get it replaced within 3 working days. However, any damage due to natural phenomena like thunderstorm / earthquake / heavy rain etc. will not be considered under this commitment.
Have MyHoardings (Jugnoo Media Private Limited) done any such car advertising campaigns in the past?
Yes. In fact, MyHoardings is one of the Pioneer companies who started this new and highly visible transit media for advertising. MyHoardings have provided advertising services to 100+ clients, which includes brands like HP, Reliance, Indigo, Lanson, QuickRide, Narayana Health, Dunzo, Cars24, 24 Mantra, various Universities and many more.
MyHoardings can execute car advertisement campaigns across all major Indian cities. Please contact us at +91 9953-847639 or drop us an email at business [at] myhoardings.com