In today’s fiercely competitive hiring market, companies are rethinking how they attract talent. Job portals, LinkedIn ads, and campus outreach still matter — but what if your next top employee sees your job vacancy while commuting through the city? That’s the power of auto advertising for recruitment: a smart, high-visibility tool that helps HR teams connect with potential candidates in a way no inbox or online post can.
? Taking Your Hiring Message to the Streets
Auto rickshaws are everywhere — from IT hubs and college campuses to market lanes and residential sectors. Branded autos not only offer massive visual exposure but also humanize the job callout. Unlike cold emails or web banners, a moving job post on an auto is hard to ignore — and even harder to forget.
These autos become mobile hiring billboards, constantly reminding people of opportunities in their area.
?? Ideal for Mass Hiring & Local Talent Outreach
Auto branding works particularly well for:
- Walk-in drives for BPOs, logistics, or hospitality
- Factory recruitment for manufacturing zones
- Staffing campaigns for retail and food chains
- New store/office openings in Tier-2/3 cities
- Urgent contract-based hiring for festivals or events
Whether your target is delivery riders, customer service agents, or backend staff — auto advertising can direct foot traffic and inquiry calls right to your HR desk.
Backlit Auto Hood Branding | Mobile Ads in India
? Precision Targeting Around Candidate Zones
HR teams often want to reach candidates in specific areas:
- Colleges and training centers
- Labor and transport hubs
- Residential clusters of skilled workers
- Suburbs or localities where applicants reside
Auto rickshaws naturally follow these routes. By branding them with vacancy details, location, salary highlights, and QR codes for quick application, your hiring funnel becomes incredibly efficient.
? What to Include in a Recruitment Auto Ad
- Company name and logo
- Job roles (e.g., “Hiring Delivery Boys”)
- Key benefit (e.g., “₹22K/month + Bonus”)
- QR code for instant application or WhatsApp connect
- Contact number or walk-in address
- Language-specific messaging for local impact
Some companies even include referral rewards and employee testimonials as part of their auto wrap creatives.
? Why It Works Better Than Digital Alone
Digital ads suffer from limited attention spans and frequent competition. Auto ads, by contrast, get repeated eyeballs during traffic stops, busy intersections, and daily commutes. Candidates are more likely to call or share the opportunity when they’ve seen the same hiring message five times in a week.
Plus, it builds employer branding in the long term — your hiring presence becomes familiar in the local community.
? Success Story: Large-Scale BPO Hiring
A leading customer support firm recently used MyHoardings to deploy 150 autos across Noida and Ghaziabad to promote their walk-in interviews. The campaign led to:
- Over 7,000 walk-in inquiries in 12 days
- A 55% reduction in online hiring spends
- Faster reach to non-digital blue-collar talent
- Higher conversion due to neighborhood-level visibility
All achieved with full transparency and route-based planning.
? MyHoardings: Your Hiring Partner on the Move
With vast experience across industries, MyHoardings offers custom auto campaigns for recruitment needs in over 45 cities. From creative copywriting to deployment and reporting, we manage:
- Strategic location planning
- Multilingual hiring messages
- QR code integration for job apps
- On-ground driver coordination
- Real-time campaign updates
We help you hire smarter — and faster.
? Contact MyHoardings:
? www.myhoardings.com
? business@myhoardings.com
? +91 9953847639
