For a long time, "physical" and "digital" were two different departments in a marketing team. But as we move through...
Year: 2026
For years, the biggest criticism of mall advertising was that it was a "black hole" for data. You knew people...
You only get one chance to make a first impression, and in the world of retail, that chance happens at...
In the retail world of 2026, the mantra has shifted from "How many people walked in?" to "How long did...
We’ve all done it. You walk into a mall to "kill time" before a movie or to meet a friend...
In the world of 2026 retail, "broadcasting" is dead. If you’re showing a winter coat ad to a shopper who...
Selecting the right shopping mall for your brand promotion is a lot like choosing a location for a first date:...
For years, mall branding in India was treated as a "gut-feeling" investment. You’d put up a massive hoarding in DLF...
When brands jump into mall advertising, they usually have big dreams: a sea of shoppers stopping in their tracks, phones...
Let’s be brutally honest for a second. When was the last time you actually looked I mean really looked at...
