Branding in Phoenix Market City Kurla,Mumbai
If you have to list the largest shopping malls in India, then Phoenix Market City, Kurla will top the list. The mall is spread across 4.1 million square fit of area. The total number of stores in the mall are 600 that include national and international brands of clothing, food and cosmetics. The mall hosts special events like film promotions, festival celebrations and various entertainment events throughout the year.
Phoenix mall’s vibrant ambience and high footfall makes it a lucrative site for brand promotion activities. The mall’s entrance is huge and by deploying entry arch branding one can tap the target audience at the entrance itself. The other mall branding options include drop down menus, brand kiosks, floor branding, Wi-Fi package branding etc.