Advertisement in Merlin Infinite, Salt Lake City, Kolkata

Tech park branding is effortless means of reaching to an audience that is well informed, has high purchasing power and has modern lifestyle. But brands need to be very careful in reaching such audience as the communication message and creative aspect should match the physiology of the audience.

Luxury brands, healthcare brands and travel and tourism brands can make use of the strategically designed space of the tech parks to build strong brand connection with the target audience. Parking lot advertisement, escalator branding, standees and arcade branding can be implemented for effective tech park branding.