Branding in Hiranandani Delphi Tech Park, Powai, Mumbai
It parks have become modern day business environment breeders where there are lots of companies in one building along with options to eat and shop too. Yes! IT parks have image of their own, working in any company in IT park means a status symbol in youth and considered as prestigious place of work. The fact that lots of companies co-exist in under roof, the It parks has footfall comprising of professionals, young adults, domestic and international visitors etc.
Delphi Tech Park also has popular eating joint, Subway and Cafe Coffee Day outlet, which attracts youngsters. Also banking and financial service companies like Axis Bank and Tata AIG pulls lot of commoners. Therefore, branding in Delphi Tech Park, Mumbai is a win-win situation as the brands can target the middle income class and higher income class at one place.